Benefits of Attending
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Learn first-hand the latest strategies for success in the software business from top execs, pros and analysts. |
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Network with key executives and managers from leading software companies engaged in a variety of markets. |
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Learn exciting new marketing and sales strategies for software companies. |
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Find out the best revenue models for licensing, services, E-business and online sales of your software offerings. |
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Hear about hot new markets and growth opportunities for software companies. |
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Maximize Marketing Return on Investment (MROI) through metrics and budgeting. |
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Grow your company through Channel Market Development |
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Learn new ways to build your franchise - and protect it. |
| Key Subject Areas
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Software as a Service Models |
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Pricing, Licensing and Sales Programs |
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Marketing and Branding |
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Partnering and Alliance Programs |
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Product & Service Development |
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Distribution, Customer Service and Support |
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Market Outlooks and Opportunities |
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Technology Development and Applications |
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International Product Strategies |
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