SLAM 2008 is a fast-paced industry event that is tailored to the goals of software sales and marketing executives, managers and team members. From visionary keynotes from leading software executives sharing market insight to top sales trainers, the program is unmatched in delivering the tools and processes to reach quarterly and annual targets. This year's conference will have added emphasis on Software as a Service, Selling Solutions, Sales Demonstrations, and Perfecting the Sales Force Organization for Fast Growth Software Companies.
SLAM 2008 Agenda
7-8:15 Registration
8:15-8:30 Welcome – John Cargile, Conference Director, Software Business Media Group
8:30-9:10 -- The Changing Face of Technology Marketing, and How to Stay Ahead -- Dom Lindars, CEO, Marketbright
9:15-10 --Closing Time: The Science of Negotiating and Closing Software and SaaS Sales Opportunities -- Ron Hubsher, Managing Director, Sales Optimization Group
10-10:50 – Networking Break in Exhibit Hall -- (Product Demo: Salesforce.com Booth #205)
10:50-11:30 -- Developing and Executing Revenue-Focused Marketing Programs -- Ameeta Soni, VP, Marketing & Business Development, VFA, Inc.
11:40-12:15 -- Educating Your Evangelists – How Management Can Mentor Their Team to Meteoric Growth -- Karl Goldfield, Director of Sales, Demandforce
11:40-12:15 --If You Have Enough Channel Partners And They Are Selling Enough Of Your Products …Don’t Attend This Session! -- Robert M. Cohen, President and Business Editor, Integrated mar.com Corporation
12:15-1:15 – Lunch
1:30-2:10 -- Sales and Marketing Expense Benchmarks for SaaS Companies -- Lauren Kelley, CEO, OPEXEngine
2:20-3 -- Capturing Available Money and New Revenue In Any Market -- Rob Cecil, VP Business Development, PowerPay
2:20-3 –- Increasing Revenue and Brand Recognition with Proven Online Marketing Techniques -- Jamie Smith, CEO, Engine Ready
3-3:45 – Networking Break in Exhibit Hall-- (Product Demo: Worldview Booth #106)
3:45-4:20 -- B2B Social Networking: Important Lessons for Software Marketing and Product Development -- Clara Shih, Founder of FaceForce and Product Line Director of AppExchange at SalesForce.com
4:30-5:15 -- Relationship Marketing 2.0: The Demand Creation Model to Align Marketing Strategy with Sales Execution in the On Demand World -- Henry Bruce, President, The Rock Annand Group
4:30-5:15 -- Virtualization and Virtual Appliances: The Opportunity for Application Vendors -- Billy Marshall, Founder and CEO, rPath
5:15-6:30 – Evening Reception
April 4
8:00-8:35 -- Challenges and Opportunities for Software Companies: A Licensing and Protection Vision -- Thomas Lindeman, Group Product Manager Software Licensing & Protection Services, Microsoft
8:40-9:15 -- Software Marketing in Troubled Times -- Guy Smith, President, Silicon Strategies Marketing
9:20-10 -- Think Outside the Box: The End of Standalone SaaS -- Treb Ryan, CEO, OpSource
10-10:45 – Networking Break
10:45-11:20 --Revolutionizing Customer Service with On-Demand -- John Ball, VP, Salesforce.com
11:30-12:30 – Lunch
12:45-1:15 -- The Business Value of Integrating Software Rights Management Into the Product Lifecycle -- Chen Arbel, Vice President, Aladdin Knowledge Systems
1:15-2 -- Simplicity is Power -- Winning the User's Heart and Mind -- Anthony Deighton, Senior Vice President Global Marketing, Qliktech
1:30-2 -- Incorporating IOC (Impact on Climate) in to Your ROI Message -- Drew Wright, Co-founder, Technology Finance Partners
2:15 -2:45 -- SaaS and the Changing Economics of Software Relationships -- Keith Carlson, CEO, Innotas |
