Software Business Conference 2007

ISV executives and managers are coming to Software Business 2007 to learn from the best of breed companies, network with partner and develop their strategy and processes to grow in today's software market. Make you plans today to join over 200 large, mid-sized and small software --and SaaS --companies at the premier event for the software industry.

Six Tracks, 50+ Sessions
Final Program Is In Place- Click Here to view! Tracks include: Executive Strategy (8 sessions), Sales (7 sessions), Financing (7 sessions), Software and Services (7 sessions), Product Development (7 sessions), and Marketing (8 sessions). No other conference for software companies offers the best practices, cases and strategy that Software Business 2007 does.

View the final conference program at: www.softwarebusinessonline.com/sb_conf07_conpro.htm

Keynote and General Session speakers for the event include:

Kevin Morgan, VP Engineering, Arxan Technologies, Inc.
Theodore Forbath, Chief Strategist Software Development, Wipro Technologies
Thomas Lindeman, Group Product Manager Software Licensing & Protection Services, Microsoft
Grant Bodley, VP, High Tech Sector, SAP
Reza Sadeghian, VP, Strategic Operations, SAP
Ross Mayfield, CEO & Founder, Socialtext
Colleen Smith, VP of Software as a Service Programs, Progress Software
Anshu Sharma, Senior Manager, Oracle SaaS Program Office
Vladimir L Pavlov, Chairman and Chief Strategy Officer of the International Software and Productivity Engineering Institute
Chris Schin, Director of Product Management, Symantec
John Ciacchella, Principal, Deloitte Consulting LLP

Other companies presenting at Software Business 2007 include: Arxan, Socialtext, DecisionOne, LeCayla Technologies, Symantec, International Software and Productivity Engineering Institute, BlueRoads, SafeNet, Softrax, Parlano, LucidEra, Trinity Ventures, Kennet Partners, NTRGlobal, Data Direct, Metastorm, Akamai Technologies, Rally Software, Centive, BitArmor, Cincom, Technology Finance Partners, Coldspark, Huthwaite, Comerica Bank, TriplePoint Capital, eZCom Software, Venture Capital Group, Corum Group, Deloitte Consulting, Envox, Solidworks, Winsoft Technologies, Formotus, and more.

View the full conference program at: www.softwarebusinessonline.com/sb_conf07_conpro.htm

Bootcamps and Workshops
Additionally this year, there will be three bootcamps and six workshops on Oct. 1, 3 and 4.

CEO Bootcamp: 12 Tools for CEOs to Manage Growth
SaaS Bootcamp: Softletter's Marketing and Sales for SaaS
CFO Bootcamp: Critical Issues in Software Revenue Recognition
Channel Sales Cycle Workshop
Web Globalization Retooled Workshop
ROI Selling Workshop
Mergers & Acquisitions: Selling Up, Selling Out
Agile Product Development Workshop
Writing Effective Sales Proposals Workshop

For full details and prices of bootcamps and workshops go to: www.softwarebusinessonline.com/sb_conf07_workshops.htm

Networking and Attendees
Software Business 2007 focuses on current strategic business, financial and technology issues and growth opportunities facing executives and managers of software companies. This two-day conference serves owners, chief executives, presidents, vice presidents and division directors or department managers of leading and fast-growing software companies located throughout North America who are conducting business domestically and worldwide.

The event will be organized to provide numerous opportunities for networking including refreshment and networking breaks, the 2007 Software Industry Awards, discussion sessions, daily luncheons and cocktail reception. The Software Business 2007 Conference will be held at the Hyatt Regency Santa Clara. To ensure the discounted rate book early at http://santaclara.hyatt.com/groupbooking/clarawebc2007.

Pricing for Software Business 2007

Pricing for the conference is $995 per attendee. There is a discount of $200 for registration before August 31. Team discounts are available. Before August 31 teams of three or more pay only $595 per registration. Pricing for bootcamps and workshops is separate. Full pricing details can be found at: www.softwarebusinessonline.com/sb_conf07_reg.php.

View the program from Software Business 2006 here

Who Will Attend
(Target Attendee Profile):

Benefits of Attending:

Type of Executive:
Owners, CEOs, Vice Presidents, Division or Department Directors of software companies.

Type of Company:
Developers and Providers of Commercial Software Products and Services including:

ISVs (Independent Software Vendors)
Vertical Market Application Developers and Providers serving all industries and markets
Enterprise Application software
companies
Development Tools software companies
Internet, Network and Embedded Systems software companies
Platform and Operating System software providers
Content, Entertainmentand Games software providers
Value-Added Resellers, Integration software companies and ASPs

ü Learn first-hand the latest strategies for success in the software business from top execs, pros and analysts.
ü Gain authoritative insight from top financial analysts and investment bankers on software company M&A activity, company financings and Valuations in today's capital markets.
ü Find out how to turn the latest technology developments into new business and improved performance for your company.
ü Network with key executives and managers from leading software companies engaged in a variety of markets.
ü Learn exciting new marketing and sales strategies for software companies.
ü Find out the best revenue models for licensing, services, E-business and online sales of your software offerings.
ü Hear about hot new markets and growth opportunities for software companies.
ü Learn new ways to build your franchise - and protect it.

News Releases and Other Information
Pre-Conference Workshops and Post-Conference Bootcamps
View Conference By Tracks
Software Business 2007 Official Press Release
Quotes from Attendees from Previous Conferences
Announcing Software Business 2007