Conference Overview
Is your company trying to figure out how to make money off Saas? Then you need to make plans to attend the SaaS Economics Summit next month. Seating is limited so register soon to reserve your place at the event. It's the ultimate SaaS Insiders Event.

The SaaS Economics Summit on April 3-4 at the San Francisco Airport Sheraton Gateway Hotel will offer the most extensive conference ever on the financial strategy of SaaS companies. Leading executives with successful SaaS companies like Salesforce, Xactly, SuccessMetrics, and Callidus will offer the tips to run more profitably on the hosted model.

SaaS Economics Summit is a two-day conference focused on the economics of managing, transitioning and starting Software as a Service companies. In comparison to Enterprise Software Companies, the economics of SaaS companies are very different. From the initial capital needed, to operations financial benchmarks, to revenue recognition and finally managing subscriptions, this conference will offer attendees the blueprint for managing their company.

Attendee Profile:

• Chairmen, CEO's, Presidents and Owners of SaaS Companies
• CFO's, Accounting Team Members and Financial Advisors
• Product Managers
• Directors of Subscriptions and Licenses
• Venture Capitalists
• Integration Professionals

Key Subject Areas:

• Raising capital – how much do you need or none at all?
• Managing subscriptions and licenses
• Revenue recognition
• Tax and accounting practices
• Sales compensation models
• Operations financial management
• Market analysis and benchmarking of SaaS companies
• Valuation of SaaS sales and exit strategies
• Case studies of leading and emerging SaaS vendors

Who should exhibit or sponsor

• Revenue recognition tool providers
• Accounting and tax management solution
• SaaS infrastructure providers
• Venture capital, banks and M&A management firms
• Leading SaaS companies looking for application

CONFERENCE AGENDA
Thursday, April 3
7-8 Registration

8-8:15 -- Welcome – John Cargile, Conference Director, Software Business Media Group

8:15-8:50 -- From Funding to the Front Lines -- Christopher Cabrera, CEO, Xactly

9-10 -- How To Spend the Funding: A Round Table Discussion with Leading SaaS Companies -- Lars Leckie, Associate, Hummer Winblad Venture Partners; Lyle Fong, CEO & Co-Founder, Lithium Technologies; Brad Peters, CEO, SuccessMetrics; and Ed Sullivan, CEO and Founder, Aria Systems

10-11 – Networking Break in Exhibit Area

11-11:45 -- Strategic Operating Benchmarks for SaaS Companies -- Lauren Kelley, CEO, OPEXEngine

11:45-1 – Lunch

1-1:45 – The Changing Economics of the SaaS Marketplace – Jeff Kaplan, Managing Director, THINKStrategies

2-2:45 -- Billing Before Beta: Monetizing Your SaaS Solution -- Ed Sullivan, CEO and Founder, Aria Systems

2:45-3:30 – Networking Break in Exhibit Hall

3:30-4:15 -- How Can You Get Into the Volume Game of Saas? -- Divakar Jandhyala, CEO, eVapt Inc.

4:30-5:15 -- Constructing Growth: Building Future Value Into the SaaS Product Roadmap-- Ken Boasso, Managing Director, Keychain Logic; Rado Nikolov, Director of Emerging Business, IBM; Terry Coatta, CTO, Vitrium Systems; and Daniel Druker, VP of Marketing and Business Development, Intacct

5:15-6:30 – Evening Reception

Friday, April 4
8-8:35 -- From a Software License to Subscription: Achieving Success with SaaS -- Javier Rojas, Managing Director U.S., Kennet Partners

8:45-9:20 – Software as a Service -- An IBM View – Rado Nikolov, Director of Strategy and Emerging Business, IBM

9:30-10:15 – Seven Habits of Highly Successful SaaS Companies -- Mark Trang, Director ISV Marketing, salesforce.com and Kirk Krappe, CEO, Apttus

10:15-10:45 – Networking Break in Exhibit Hall (demo by Adaptive Planning)

10:45-11:20 -- Don’t Underfund Your SaaS Business Model! -- Todd Gardner, CEO, SaaS Capital

10:45-11:20 -- Rationalizing Traditional Software Pricing to Software as a Service -- Ann Flynn, President, and Drew Wright, Co-founder, Technology Finance Partners

11:30-12:10 -- Making SaaS Pay: Operational and Accounting Issues of SaaS -- Dr. Richard Moore, Director of Revenue Management Solutions, Softrax

12:15-1:15 – Lunch

1:15-2 -- Welcome To Enterprise 2.0: The First ‘Internet Generation’ Brings Web-Based Solutions To Solving Business Problems -- Bryan Stolle, Partner, Mohr Davidow Ventures

1:15-2 -- Simplicity is Power -- Winning the User's Heart and Mind -- Anthony Deighton, Senior Vice President Global Marketing, Qliktech

2:15-2:45 -- On-Demand: Adding it to Your Traditional Application Line -- Jeffrey Saling, VP of Callidus On-Demand, Callidus Software

2:55-3:30 -- The Convergence of Data, Voice and Video: The SaaS Opportunity -- Robert (Bob) Bye, Executive Vice President and General Manager, nGenX