Department Focused Workshops and Bootcamps
at Software Business 2007 Offer In-depth Training

- CEO Bootcamp: How to Take Your Software Company to $30 Million and More: 12 Tools For CEOs to Manage Growth
- SaaS Bootcamp: Softletter's Marketing and Selling SaaS Workshop
- CFO Bootcamp: Critical Issues in Software Revenue Recognition
- Web Globalization Retooled Workshop
- ROI Selling Workshop
- Writing Winning Sales Proposals Workshops
- Agile Product Development
- Selling Up, Selling Out M&A Workshop
- Channel Sales Cycle Workshop 

* Attendees can attend Software Business 2007 Conference or just come for the workshops and bootcamps. Bootcamps and workshop registrations do not provide access to Software Business 2007 Conference Sessions, only the exhibit area.

Three Bootcamps 
• CEO Bootcamp: 12 Tools for CEOs to Manage Growth -- Oct. 3rd, 1-5 and Oct. 4th, 9-5
This one and a half day program is exclusively for CEOs of software companies that want to grow into large businesses. It is the only program of this kind available that teaches twelve tools that make up a professional management system for getting your company from early revenue to rapid growth. You will learn about the natural stages of business development and how your management style must slowly shift from entrepreneurial to professional management to cross this chasm. Bob Norton has grown two companies to over $100 million in sales from startup and spent over a year compiling what he learned as a high-tech CEO for 17 years into this intensive seminar. Expect twice as much information as your typical seminar, as this is designed with CEOs in mind.

Sessions include:
s A Roadmap to Develop Your Corporate Vision
s Positioning and Competitive Landscape Maps
s The 20 Skills Your Management Team Needs For Rapid Growth
s Innovation tools and Risk Mitigation
s Market Research – The Right Way
s Product and Service Development Productivity Boosting
s Entrepreneurial & Intrapreneurial Marketing
s Why Everyone Needs a Branding Strategy
s Using Outside Consultants More Effectively
s Key Steps You Must Take to Move from Each Stage to the Next Level
s Experiential Workshop using the tools

Cost $1,295 -- Before August 31 $995 (save $300). Click here to register.

• SaaS Bootcamp: Softletter's Marketing and Selling SaaS Workshop -- Oct. 3rd, 1-5 and Oct. 4th, 9-6

If you're a software company selling a SaaS product, thinking about it, or one that will be impacted by SaaS (and there isn't any software company that won't be impacted by SaaS), Softletter's Marketing and Selling SaaS Workshop is a *must* attend. For a-day-and-a-half learn from your peers and Softletter how companies are growing and succeeding in the fast growing SaaS market.

Sessions include:
SaaS Marketing and Sales Trends and Best Practices -- Merrill R. (Rick) Chapman
Managing Both SaaS and Licensed Product Line -- Russell Foy, FeaturePlan
SaaS Sales Compensation Models -- Bob Conlin, Centive
Developing a SaaS Pricing Model That Doesn't Leave Money on the Table --
Jim Geisman, Software Pricing
Strategies for Growing Your SaaS Sales After the Original Sale -- Patrick Fetterman, Plexus
How to Safely Make the Transition to SaaS Without Killing Your Revenues -- Speaker TBA
Making SaaS Safe -- John Shovic, InstiComm
Protect Your Bottom Line With SaaS Escrow and Service Agreements -- Frank Bruno, Iron Mountain
SaaS Reseller Channels: What They Should Look Like and How They Should be Compensated -- Siamak Farah, InfoStreet
Build or Buy: Should You Build Your SaaS Infrastructure or Buy It? --- Pat O'Day, BlueLock
Platform, Platform, Who's Got the Platform? -- Eric Rubin, DreamFactory
SaaS and Professional Services: How to Maximize Your Professional Services Revenues in a SaaS World -- Speaker TBA

Cost $795 -- Before August 31 $695 (save $100). Click here to register.

• CFO Bootcamp: Critical Issues in Software Revenue Recognition -- Oct. 4th, 9-3
This workshop is specifically designed for CFOs, controllers, financial reporting managers and others responsible for understanding and applying current accounting rules. The advantage of our programs is that we use our extensive reporting and disclosure database to illustrate the application and implementation concerns of financial reporting professionals. Therefore the programs emphasize the perspective of users of financial information. As a result, participants in our workshops are engaged in a unique and rigorous debate on financial reporting, encompassing the rationale for the accounting standards, their implementation, and the viewpoint of capital market participants such as financial analysts and investment advisors.

Cost $995 -- Before August 31 $895 (save $100). Click here to register.

Six Workshops
Oct. 1st:
8:30-12 Writing Effective Sales Proposals Workshop -– Bob Kantin, SalesProposals.com
Cost $295 -- Early Bird $245 Before August 31

10-5 Agile Product Development Workshop –- Luke Holman, Enthiosys
Cost $795 -- Early Bird $695 Before August 31

10:30-5 Channel Sales Cycle Workshop -– Robert Cohen, Integrated mar.com
Cost Free to Software Business Attendees! Pre-registration is required

1-5 Web Globalization Retooled Workshop –- Ben Sargent, Common Sense Advisory
Cost $295 -- Early Bird $245 Before August 31

1-5 ROI Selling Workshop – Michael Nick, ROI 4 Sales
Cost $295 -- Early Bird $245 Before August 31

Oct. 3rd:
2:30-5:30 Selling Up, Selling Out –- Ward Carter, Corum Group
Cost Free to Software Business Attendees! Pre-registration is required 

NOTE: Workshops and Bootcamps pricing is separate from regular conference pricing.