Subscribe to the eNewsletters                     Buy a Directory
Home
About
Advertising
Resource Guide
Online Buyer's Guide
Industry Directory
CD-ROM & Mailing Lists
SLAM Conference
SaaS Conference
Ecosystems
Summit
Software Business Conference
Archived Articles
Current eNewsletter
White Papers
Calendar of Events



Find a Job
Keywords:
Location:
 
 
 

Software Business
Executive Report

May 12, 2008

In This Issue:
rPath

Feature

  • Running for the Exit: What Investors Want to See in Exit Planning

Industry News

  • FrontRange Solutions Acquires Centennial Software
  • Xeronics Selects Axeda Remote Service Software
  • HCL Technologies Introduces New Breed SaaS Service Delivery Platform
  • Revelation Software Concepts, Panaya Ink Deal to Integrate Automated Impact Analysis in Change Control
  • New On-Demand Platform as a Service to Enable Java and Ajax Over the Cloud
  • Operating Benchmarks Point to Different Operating Models and Results

Event Listing

  • Ecosystems Summit 2008, June 25-26 • Denver, Colo. Register by May 16th and save $400

Advertisers

 

 
Sponsored Announcement - Click here to have your company's message featured!

2008 Software Operating Metrics Benchmarking

Participate in May and June to receive confidential reports in July 2008
For companies with 2007 revenues between $5 million to $300 million
Participants in the 2008 OPEXEngine software benchmarking receive a detailed, confidential Company Performance Report comparing their company’s operating metrics against benchmarks for comparable companies as well as a comprehensive (75 page) Industry Report with in-depth analysis of the data, graphical presentations and benchmarking data.  Mid-sized, business-to-business software companies are grouped by revenues, public versus private companies, companies with SaaS revenues versus companies with perpetual license revenues, and by most profitable companies versus high growth companies.  Participating companies input their company data through OPEXEngine’s secure web-based system.  All individual data is secure and protected in our audited system. 

For more information, contact lauren@opexengine.com

FEATURE

Running for the Exit: What Investors Want to See in Exit Planning
Mark Jensen, Managing Partner and National Director,
Venture Capital Services, Deloitte & Touche LLP

If you're a software entrepreneur taking the temperature of the IPO market right now, chances are you're tempted to want to strike a match or two in the hope that things will heat up more than a little.

Yes, the sizzle is gone. For now. But, try to keep a cool head. You'll find that your best strategy is really to stay calm, manage everyone's expectations, including your own, and build a company with a long-term sustainable competitive advantage.

FrontRange Solutions Acquires Centennial Software

FrontRange Solutions, a provider in IT software solutions, has acquired Centennial Software. Centennial, a provider in dynamic infrastructure management products including auto-discovery, inventory management and license management solutions, serves more than 3,200 supported customers worldwide, with an expansive market presence and more than 200 partners across the globe.

“We've seen a growing trend of service desk customers selecting ITAM tools based on their satisfaction with the service and support from the service desk vendor, and on the functionality of the service desk product, with an eye toward the potential benefits to be derived from a suite-based solution”, said Patricia Adams, Gartner Research director. “Having an accurate idea of what hardware and software is installed in the environment is a necessity to being able to manage it. Essentially, if you don't know what is installed, then it is impossible to keep track of or manage it.”
     
FrontRange Solutions, with demonstrable revenue growth of more than 35 percent over the prior fiscal year, will utilize Centennial to strengthen its portfolio of products by adding its award-winning discovery, asset management, license management and end-point security products.

Andy Burton, CEO of Centennial Software, said, “By joining forces with FrontRange, our customers and partners will be able to realize additional value from their existing investments by accessing a wider portfolio of market-leading solutions designed to help them manage IT operations more effectively.  Having the support of the wider FrontRange organization will also help Centennial build on its strong performance in the UK and European regions by accelerating its growth in key markets such as North America and APAC.”


Xeronics Selects Axeda Remote Service Software

Axeda, the secure remote service and support company, has selected Xeronics AG’s Axeda On-Demand for remote performance monitoring and support of lab automation equipment. Based in Switzerland, Xeronics provides solutions for operational data collection, performance and reliability monitoring and related business intelligence solutions for the life science lab automation industry.

The Xeronics Operational Data Integration System (ODIS) generates business intelligence by continuously collecting, purifying and consolidating valuable operational data from globally distributed equipment, enabling lab automation instrument suppliers to monitor Key Performance Indicators (KPI's) such as usage, efficiency, consumption and system reliability. It will use the Axeda On-Demand platform for secure Internet connectivity and automation of previously manual data collection tasks.  It will also use the Axeda Service and Axeda Access applications to deliver proactive issue diagnosis and service to customers.


HCL Technologies Introduces New Breed SaaS Service Delivery Platform

HCL Technologies Ltd. (HCL), a global IT services company, has launched its new SaaS Service Delivery Platform (SDP), AGORA.

Service disruption and Web 2.0 have resulted in a sudden outburst of participation by the user and developer communities. This, along with increasing collaboration between independent service providers, communications service providers, application service providers and content service providers have resulted in the service value chain becoming larger.

Using the AGORA platform, ISVs and service providers in any geographic location can deliver high quality, efficient and cost-effective software services to customers. AGORA is a collaborative platform that provides single, sign-on, unified and secure access to the services that are delivered through the platform, and integration with back-office applications like CRM and ERP. The platform is an efficient automated infrastructure that provides functions such as customer lifecycle management, service management, metering of service usage, billing based on usage and customer support.

“Beyond executing on-demand secure services, the SaaS delivery platform is evolving to become an ecosystem to empower the end-users, tap the endless, dynamic needs of the user community and strap them to drive service innovation,” said Sandeep Kishore, SVP and head Hi-tech and Manufacturing, HCL. 

AGORA’s Service Delivery framework is a multi-service provider SOA-based platform that supports multiple channels like direct sales, reseller channel and online market places.  Through a Meta Data overlay, AGORA provides multi-tenancy emulation, using which ISVs could deliver their existing products through SaaS without having to invest heavily on migrating to a multi-tenant architecture. 


Revelation Software Concepts, Panaya Ink Deal to Integrate Automated Impact Analysis in Change Control

Revelation Software Concepts Pty Ltd (RSC), an SAP software partner, and Panaya Ltd., a provider of on-demand impact and upgrade analysis for use with SAP solutions, will integrate the capabilities of their two flagship products. The combination will allow each to leverage the strengths of the other, providing powerful and unprecedented levels of visibility and control to IT departments running large SAP solution-enabled systems.
Both RSC and Panaya have achieved and maintain SAP certified integration status for their respective products: Rev-Trac 5.0 and Panaya 1.0.

The integration between RSC and Panaya solutions will eliminate unpredicted system impacts from changes made to a system running SAP solutions. Panaya's system visibility will become an integrated part of the automated and enforced change control process provided by RSC's Rev-Trac change control technology.

One of Rev-Trac's key benefits is how it tracks the relationship of transports to their associated business issues. Enforcing impact analysis as part of the change process will produce a full understanding of the effects of changes made to resolve business issues. Before change requests are released, the user can review and approve the impact analysis, using its clarification of all affected modules and transactions to identify and eliminate risks of harmful business disruptions.

Panaya will continue to be available and fully supported as a stand-alone product but with Rev-Trac and Panaya, RSC customers who wish to eliminate unforeseen side effects and reduce cost through impact analysis will have a ready-made solution. The Panaya impact analysis solution is a Web-hosted application offered as an on-demand solution through its Software-as-a-Service (SaaS) architecture. The integration with Rev-Trac will make impact analysis a seamless part of the change control process and ensure that configuration teams automatically carry out the analysis at the appropriate stage.


New On-Demand Platform as a Service to Enable Java and Ajax Over the Cloud

Morph Labs and Webtide have launched a new platform version to enable developers to deploy, deliver and manage Java applications without the time and expense of setting up and managing a Web delivery environment.

The Morph Application Platform for Java, a Platform as a Service (PaaS) that virtualizes the application environment and leverages cloud computing resources such as the Amazon Elastic Compute Cloud (EC2) is now in limited developer preview.

Based on open standards and best of breed open source technology, the Morph Application Platform provides developers with an end to end Web application environment that includes load balancing, high availability infrastructure, distributed computing, virtualized web stacks, databases, managed backups and 24x7 monitoring. It puts developers in control and provides an alternative to building and maintaining an infrastructure, or the need to invest in costly hardware. It also provides scalable resources and an environment that can grow or shrink as required through the push of a button, allowing Java developers to support customers yet avoid over-provisioning.

As the experts behind Jetty, Webtide will work with Morph and extend its developer advice, support and development to companies wanting to migrate or develop new applications that can run on the Morph Application Platform for Java. Webtide will offer conversion packages and expert support subscriptions, such as the ones it offers for distributions of Jetty to auction houses, banks, and online services such as Zimbra’s Collaboration Suite and Desktop, among others.


Operating Benchmarks Point to Different Operating Models and Results

The profit versus revenue growth dilemma has always plagued software companies, but is even more striking today for SaaS vendors and perpetual software companies transitioning to subscription revenues.  In OPEXEngine’s (www.opexengine.com) confidential benchmarking of mid-sized software companies last year, found a clear division between mid-sized SaaS companies with negative 2.4 percent net income before taxes, compared to positive net income before taxes of 5.5 percent for 100 percent perpetual license software companies.  Conversely, SaaS companies showed very strong recognized revenue growth of 71 percent for 2006 over 2005 (on average revenues of $85 million), while perpetual license companies only achieved 5 percent revenue growth for the same period, on an average revenues of $64 million. We also work with a number of smaller, private SaaS companies that have bootstrapped their growth and out of necessity are profitable, or close to profitable with revenues between $10 million to $20 milllion, but with growth rates closer to 25 percent year over year.

Here’s a closer look at how software companies are investing their S&M and G&A budgets and how the models are shaping up: 

For 2007, the publicly traded SaaS companies are spending 40 percent to 50 percent of their revenues on S&M expenses.  As expected, we see a high direct correlation between S&M ratios and sales growth.  Salesforce.com, the market leader, spent 50 percent of revenues on S&M in Fiscal 2008 and generated 51 percent growth in recognized revenue. Whereas, Ultimate Software, another leader in the SaaS market, spent only 24 percent of revenues on S&M, but also reported proportionately lower Y/Y revenue growth of only 32 percent.

G&A expenses are also important to manage closely, but it is particularly challenging for mid-sized software firms.  Companies in the middle market need to meet basic services, continue to invest in growth, account for increasing regulatory and legal requirements, and all without the economies of scale of very large companies.  In our analysis of G&A expenses as a percent of revenue in the first half of fiscal year 2007 for 11 mid-sized software companies, G&A ranged from11.6 percent to 19.9 percent with the bulk of companies between 14.5 percent to16 percent. 

To get a much more in-depth view of operating metrics and models, OPEXEngine is currently conducting the 2008 operating metrics benchmarking for mid-sized software companies with 2007 revenues between $5 million and $300 million through June 15th. This confidential benchmarking covers a wealth of detailed budgetary and strategic metrics such as: 

• Revenues
• Profit margins
• Sales expense and compensation expense
• Marketing expense
• Services expense
• G&A expense
• R&D expense
• Travel expense
• IT and communications expense
• Headcounts for major job categories
• Employee productivity
• North American, EMEA and Asia • Pac revenues and expenses
• Customer numbers
• Renewal rates by dollar and customer renewals
• Average sales quotas
• Net new customer growth per month over 100 budgetary and strategic software operating ratios

Having the latest data on comparable software companies’ expense and business models will help to structure your business most efficiently to balance growth and profitability. Contact Lauren Kelley at OPEXEngine to find out how to participate this pay-to-participate benchmarking service:  lauren@opexengine.com or call 781-891-4149.


Ecosystems Summit 2008 • Denver, Colo. • June 25-26

Register by May 16th and save $400

The rules are changing in IT alliances and partnerships. Today, more than ever, software, IT and technology companies need to know how to build their ecosystems of strategic alliances and partners, and how best to profit from these relationships.

At Ecosystems Summit 2008, Charles Weaver, President, Managed Services Alliance, will discuss the business drivers behind the growth in companies outsourcing key business processes such as network security, data protection, network administration and more, and what this growing acceptance of the service provider model means for future business opportunities. He'll also offer specific advice on how MSPs and vendors should work more closely together to benefit end-users.

Join alliance & partner program managers, C-level executives, channel managers, VARs, market development and product managers at Ecosystems Summit 2008, June 25-26 in Denver, to learn from the best at developing, managing and profiting from strategic alliances.

Click here to register: http://www.softwarebusinessonline.com/ses_conf08_reg.php.

 

  Upcoming Industry Events - Click here to view full Calendar

May 18-20 -- SIIA NetGain, San Francisco, Calif. Contact www.siia.net/netgain

The SIIA NetGain conference provides a unique perspective on how the software and content industries converge to enable the enterprise to access applications and content anywhere, anytime, and on any device.

May 21-22 -- CEO Bootcamp, Boston, Mass. Contact www.clevelbootcamp.com

May 30-June 1 – SIIA On-Demand, Amsterdam, the Netherlands. Contact www.siia.net

June 16-19 – SAM Summit, Chicago, Ill. Contact www.SAMSummit.com

June 17-20 – EnterpriseIT2008, Singapore Contact www.communicasia.com


June 25-26 Software Ecosystems Summit
Ecosystems Summit
, Denver, Colo. Contact www.EcosystemsSummit.com

 


Black Hat USA
August 2-7, 2008
Las Vegas, NV

Attend Black Hat USA, August 2-7 in Las Vegas, the world's premier technical event for ICT security experts. Featuring 40 hands-on training courses and 80 Briefings presentations with lots of new content and new tools. Network with 4,000 delegates from 50 nations. Visit product displays by 30 top sponsors in a relaxed setting including industry leaders Microsoft, Cisco, Google and new startups. Briefings tracks include many updated topics plus the always popular ones including Zero Day Attacks/Defenses, Bots, Application Security, Deep Knowledge and Turbo Talks. Register early for the best rates.

www.blackhat.com



October 30-31 Software Business Conference 2008
Software Business 2008, San Francisco, Calif. Contact www.SoftwareBusinessOnline.com

Did you miss last month's E-Report? You can view previous issues HERE.
Please feel free to forward this message to friends or colleagues in the industry!

Submit editorial content to Shannon Given at
   720-528-3770 X104 or shannong@infowebcom.com   

For more information on advertising contact Jessi Carter at
  800.803.9488 X124 or jessic@infowebcom.com

To be removed from this distribution list please click here
To change the status of any contact information, call 720-528-3770.

Media Kit Software Business Home All Webcom Publications
Software Ecosystems Summit
June 25-26, 2008 - Denver, CO
Software Business Conference 2008
October 30-31, 2008 -San Francisco, CA
Webcom Home Directories/CD-ROMs Advertising Subscriptions E-Newsletters Webcom Products Mailing Lists Webcom Events Contact Us Webcom's Publications About Webcom Webcom Home

© 2008 Webcom Communications Corp.