Software Business
Executive Report

September 10, 2007

Worldwide Customer Relationship Management Software Market Will Grow 14 Percent in 2007

As enterprises continue to invest in front-office applications, worldwide customer relationship management (CRM) software revenue is forecast to exceed $7.4 billion 2007, up 14 percent from $6.5 billion in 2006, according to Gartner, Inc.

The strong performance of the CRM software market is being fueled by growth across all subsegments and the explosive growth of software as a service (SaaS) solutions within the sales subsegment. In 2006, SaaS represented 12 percent of total CRM software revenue, and it is on track to reach nearly 14 percent in 2007. By year-end 2007, SaaS is forecast to represent more than $1 billion in CRM software revenue, growing at more than double the rate of the total CRM software market.

“The sustained performance of major on-demand solutions providers is driving the growth in the SaaS segment,” said Sharon Mertz, research director at Gartner. “As businesses refresh existing sales force automation systems to align with their renewed drive for business and revenue growth, we expect this to push sales software to become the largest CRM subsegment by 2011.”

The worldwide CRM software market will experience healthy growth through 2007; however growth will slow in the next 12 to 18 months because of the downstream impact of economic conditions, but also because the market size overall will increase. The market is forecast to grow to more than $11.4 billion in total software revenue by 2011.

"In late 2008 and 2009, forward momentum will return to the market as buying decisions become clearer and customers undertake platform migrations to service-oriented architectures,” said Ms. Mertz. “Increasing demand for analytics, marketing automation and a focus on SaaS solutions will also drive growth during this time. Buyer application selection will continue to focus on areas showing rapid return on investment in all CRM subsegments.”
Additional information is available in the report “Forecast: CRM Software Worldwide, 2006-2011 Update.” This report examines the state of the worldwide CRM software market and looks at what trends are developing and provides a full forecast for the market.

The report is available on Gartner's Web site at www.gartner.com/DisplayDocument?ref=g_search&id=512197&subref=simplesearch.

Software Business 2007 -- The Premier Training Event for Software, SaaS and Web 2.0 Companies
October 2-3, Hyatt Regency Santa Clara, Santa Clara, CA

Software Business 2007 offers independent software vendors (ISVs), software-as-a-service (SaaS) companies, vertical software companies, and Web technology innovators the tools, best practices, and market data to make strategic decisions, increase profits, and garner market share.

Featured Sessions You Won't Want To Miss:
Global Demand For Human Productivity Impacts Software Companies
Dynamics of IS and Business Innovation Today
Building Your Management Team: The 20 Skill Sets Needed to Achieve Rapid Growth
Harnessing the Untapped Marketing Power of Blogs
Next Generation Partner Opportunity Management
Agile Enterprise Rollout—The Greening of the Software Industry
Rationalizing Traditional Software Pricing to Software as a Service
How to Escape the Price-Driven Sale
Strategic Alliances for Small and Mid-Sized Firms
Accelerate Through the Software “J-Curve" -- Microsoft Ecosystem Dynamics
Developing Absurdly Ideal Software
ROI and Online Marketing: Keys to Success 
Go to www.softwarebusinessonline.com/sb_conf07_conpro.htm

In many conversations with sales professionals, I am often surprised that even the most sophisticated professionals get caught in the presentation trap. They spend an inordinate amount of time preparing for a razzle-dazzle presentation and often lose sight of the issues at hand. Everything salespeople do before—the prospecting, contacting and qualifying of potential customers—seems to be aimed at creating the opportunity to present their solutions.

Everything after—the downhill run to the sale itself that includes overcoming objectives, negotiating and closing—is designed to support and reiterate the presentation. Consequently, sales organizations devote a tremendous amount of time and resources to creating compelling presentations and proposals.
               
The irony is that most of this effort is lost on customers. Presentations that are too early in complex decisions are largely a waste of time.
               
Conventional salespeople hate to hear this because the presentation is usually the key weapon in their sales arsenal. It is their security blanket, their comfort zone, and they loath giving it up. They seem to be on a mission to relentlessly educate the customer because, after all, they will not buy what they don’t understand.
               
Exactly right, customers will not buy what they don’t understand. A presentation can take customers to a higher level of understanding, but it is one of the least effective methods for accomplishing that goal because…

1. A presentation—even one that includes advanced multimedia elements—is, in its essence, a lecture. The salesperson is the talking teacher and the customer is the listening student. The big problem with teaching by telling is that little information is remembered. People retain only about 30 percent of what they hear. The use of visual aids (e.g., a PowerPoint slide show) boosts retention rates to 40 percent, but the generally accepted rule of thumb among learning experts is that more than half of even the most sophisticated presentation can be lost.
2. A typical sales presentation rarely devotes more than 10 to 20 percent of its focus on the customer and their current situation. Generally, 80 to 90 percent of a typical sales presentation is devoted to describing the seller, its solutions, and the rosy future if you buy. Therefore, while a presentation may raise the customer’s level of understanding, that gain is usually centered on the solution being offered.
   All too often, salespeople are dealing with customers who are not sure of the exact nature of their problems, how your products and services impact other areas of their business, who would be concerned about it and what is the cost in absence of it. Nevertheless, those salespeople are focusing on the solution and not the implications in the customer’s business. As a result, while customers may be greatly impressed with the offering being presented, they still lack a compelling understanding of how it applies to their situation and they do not know why they should buy it.
3. The third compelling reason that presentations are a waste of time in complex sales is: Your competitors are following the same strategy and are busy presenting, as well. Unless you have no competition, your customers will surely hear their story, too. They have meetings set up with you and one, two, or even more of your competitors. In each meeting, a sales team is presenting the best side of its solutions. Your team is telling the customers that they need the solutions that only your company offers, and your competitors are making the same arguments about their solutions. In every case, the presentations are heavily skewed toward the seller and the solutions. 

               
Look at this from the customer’s perspective. Based on what we said about the customer’s area of comprehension, it is highly likely that two-thirds or more of the information that customers hear falls outside their area of comprehension. Further, what they do hear sounds very much the same. What does the customer understand? Price. As you may already expect, everyone is now starting their downward spiral to commoditization…the natural outcome of presenting too much, too soon and too often.

                To help you avoid falling victim to the Presentation Trap, ask yourself these five critical questions:

1. What percentage of your sales presentation/proposal is devoted to describing your company and your solution?
2. What percentage of your sales presentation/proposal is devoted to describing your customer’s business, their problems and objectives?
3. How well do your customers understand their own problems?
4. How much of your presentation is focused on persuading and convincing?
5. How well can your customers connect your solutions to their business situation?

               
How do customers then respond to competing conventional presentations? From my experience, customers respond to presentations in several key ways. First, they concentrate their efforts on the information that falls inside their area of comprehension. Customers attempt to make the complex understandable by weighing those elements that vendors’ offers have in common and eliminating those elements that do not fit neatly onto a comparison chart. When this happens,  a salesperson’s ability to differentiate their offering from the competition is subverted, and price – the one common denominator of all offers – again raises its ugly head and is likely to become the deciding factor in the sale.

               
Second, customers may also respond by not responding. They listen politely as you “educate” them, thank you for your time, and promise to get back in touch when they are ready to make a decision.
               
Finally, some customers may actively respond. They may ask you to justify the information you have presented or challenge the viability of your solution. This is the response that every conventional salesperson is expecting. The customer objects and the sales professional goes to work overcoming those objections. When this happens it is apparent that there has been a disconnect along the way and back-pedaling is often the only way out.  
               
Ultimately, sales presentations exacerbate communications between buyers and sellers, leading to frustration, misunderstandings, conflict, and adversarial relationships—all of which impede the salesperson’s ability to create cooperative and trust-based relationships with customers.
               
The advice I share with sales professionals wishing to avoid the Presentation Trap is “Don’t present.” Instead, use a diagnostic approach—simply stated, conduct a thorough diagnosis to uncover problems and expand the customer’s awareness of their situation. Once the problem is clearly understood and the customer perceives all the ramifications of that problem, the salesperson is justified in making recommendations, and a presentation will not be necessary.
When you guide your customers through this process, you will be establishing a high level of credibility and find yourself jointly developing optimal solutions, which will ultimately benefit both you and your customers.

Jeff Thull is a leading-edge strategist and valued advisor for executive teams of major companies worldwide.  As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies like Shell Global Solutions, 3M, Microsoft, Siemens, Citicorp, IBM, Raymond James, and Georgia-Pacific, as well as many fast track, start-up companies.  He has gained the reputation for being a thought leader in the arena of sales and marketing strategies for companies involved in complex sales.

Thull is a compelling, entertaining and thought-provoking keynote speaker with a track record of over 2,500 speeches and seminars delivered to corporations and professional associations worldwide. He is the author of the best selling books Mastering the Complex Sale: How to Compete and Win When the Stakes are High, The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale, and his latest release… Exceptional Selling: How the Best Connect and Win in High Stakes Sales. Thull is also a columnist with Inc.com and his articles are published in hundreds of business and trade publications. To download Chapter One of Exceptional Selling visit www.primeresource.com

In an effort to accelerate growth and innovation for businesses around the globe, the Global IT Services Division of Wipro Limited and SAP AG have expanded their existing partnership aimed at enhancing development and implementation of best-in-class solutions, especially around enterprise service-oriented architecture (enterprise SOA). As part of the agreement, Wipro will become an SAP global services partner and will establish a solutions lab in Bangalore to showcase the benefits of enterprise SOA, industry best practices and innovative service-delivery models.
As an SAP global services partner, Wipro joins a select group of large consultancies. Wipro will invest further in joint marketing resources and strategic planning to support the growth with SAP and to serve global customers and prospects. Wipro and SAP will leverage their respective strengths – including Wipro’s in-depth industry knowledge and implementation skills and SAP’s comprehensive range of enterprise applications – to jointly conduct sales promotion programs for mutually agreed upon regional and industry markets.

“We have established a strong reputation for delivering high-quality solutions to large, small and midsize enterprises, and for providing competencies for SAP applications,” said Suresh Vaswani, president, IT practices, Wipro Technologies. “Becoming an SAP global services partner provides increased opportunities for Wipro to collaborate with SAP to help businesses around the globe adopt a services-based IT approach. Today’s announcement underscores Wipro’s dedication to expand its SAP applications-based services practice worldwide and to add new dimensions to our already very strong relationship with SAP.”

“Wipro has excelled as a member of our ecosystem by providing high-quality products, solutions and services to customers,” said Léo Apotheker, deputy CEO and member of the executive board, SAP AG. “By expanding our existing partnership to have Wipro become an SAP global services partner – a category reserved for a select group of global organizations that deliver exceptional value and innovation to customers – we are providing a long-term and strategic approach to bringing the value of enterprise SOA to our customers.”

In an effort to help customers define their IT roadmaps, Wipro is engaging with SAP to establish a state-of-the-art SAP solutions lab at the company’s Electronic City Facility in Bangalore, India. The new lab will provide customers with the opportunity to test the adoption of enterprise SOA and showcase innovative joint solutions. Continuing SAP’s mission to fuel a partner ecosystem of innovation, the lab is intended to also leverage the model from the SAP Co-Innovation Lab in Palo Alto, California to advance enterprise software solutions for customers in India.

Contact SAP at www.sap.com
Contact Wipro at www.wipro.com

After inking a recent deal, Advance America will implement AppStream’s software distribution system in 2,900 locations, providing self-service access to their mission critical line of business applications.

AppStream allows Windows applications to be distributed or “streamed” to a user’s PC upon request where the application executes locally just as if it were installed conventionally.  This technique known as application streaming, delivers application bits on demand, and ensures the application behaves as if it were installed using conventional methods. 

As one of the leading advance payday providers in the United States, Advance America was faced with the challenge of distributing and managing their MoneyGram software application to support users at 2,900 locations.  Minimizing IT costs and maximizing application uptime are critical for Advance America to maintain their commitment to provide quality services and products to their customer base across America.  Their existing process for installing new applications and application upgrades was not only time consuming for IT staff, but would not scale to meet their business growth.  Advance America considered several centralized models like Terminal Services as delivery options but quickly realized the tremendous costs of purchasing, implementing and maintaining a large server farm would not provide a reasonable or near term ROI.

After months of evaluating various technology solutions, Advance America chose AppStream for its ability to:

• Provide a centrally managed application solution with no need for onsite service to install or manage software
• Use existing PC’s that are already in field offices
• Deliver critical desktop software as a service without any modifications
• Reduce IT costs by a quarter of a million dollars annually, allowing money to be used for more critical IT business projects

“At Advance America, we are improving the delivery of quality financial products through the use of innovative new technologies.  ‘Appstreaming’ the client components will allow us to achieve our corporate IT objectives of centrally managing our mission critical line of business applications,” said Chad Wylie, director of technical services at Advance America.  “Creating a scalable and affordable infrastructure for desktop and license management allows our IT staff to focus on new technology programs that drive our business.  We chose AppStream because their solution provides the most reliable and cost effective method of delivering applications to our distributed enterprise on-demand.”

“Companies like Advance America are making the smart decision to move to on-demand distribution for their desktop applications.  This allows them to highly leverage their existing field resources and keep overall delivery costs manageable, affordable and predictable,” said Brad Rowland, vice president of marketing and product management, AppStream.  “Virtualization solutions like application streaming from AppStream are allowing innovators to get the best of both centralized and distributed computing models and put the IT focus back on strategic objectives.”

Contact www.appstream.com

Silver Creek Systems and Endeca unveil DataLens Foundry for Endeca IAP

Silver Creek Systems, a pioneer and leader in enterprise product data integration solutions, and Endeca Technologies, Inc., an enterprise information access software company, are offering of DataLens Foundry for Endeca, a new software module for the Endeca Information Access Platform (IAP) that automatically extracts and standardizes all product data characteristics from one or multiple sources for use in information-access applications. The companies also announced a new reseller agreement that will give Endeca the ability to sell the DataLens Foundry directly to new and existing customers. The DataLens Foundry is available immediately for Endeca customers and prospects.

Aimed at retailers, manufacturers, distributors, and other enterprises that deal with large quantities of heterogeneous product information, the DataLens Foundry for Endeca module is designed to work with product catalogs, product information management (PIM) systems, master data management (MDM) systems, and other product-data repositories.

"By teaming up with best-of-breed partners like Silver Creek, we can continue to focus our research and development on our core assets while simultaneously addressing specialized data-management challenges facing retail, manufacturing, and distribution enterprises," said John Andrews, director of applications marketing for Endeca. "It's a winning strategy for accelerating innovation and ensuring that our clients can quickly take advantage of the very best technology solutions on the market."

The DataLens Foundry for Endeca module delivers automated data cleansing and standardization, removing the significant time, manual effort, and resources traditionally used to clean "dirty data." Its patented semantic technology standardizes and normalizes such items as terms/spelling, abbreviations, units of measure, color shades, unique and range values, and defaults for missing values, enabling users to find products more easily.

Contact www.silvercreeksystems.com
Contact www.endeca.com

Bluefolder Uses Ajax Technology to Streamline Workflow

BlueFolder, a provider of Service Team Automation (STA) solutions, is offering an upgraded version of its core product, BlueService, that will streamline how subscribers manage service work to meet their growing business needs.

The enhanced version of BlueService provides immediate time savings through faster data access and streamlined workflow between BlueService subscribers and their customers. This is all made possible with AJAX technology.

“We’re thrilled to incorporate extensive AJAX-enabled features in the latest iteration of BlueService,” said Jeff Emrich, CTO, BlueFolder. “New scheduling features, for instance, make it easy for users to view and modify schedules in real-time with minimal clicks. We have seen an overwhelming positive response from core customers on these updates and won’t stop here at exploring ways to continually improve the product.”

The update is immediately available for all BlueService customers and trial-members at no additional charge. 

The latest version of BlueService has both aesthetic and functional appeal.

Try the new release for free at www.bluefolder.com.

Pitney Bowes Creates Single Software Business Unit

Pitney Bowes Inc.’s Pitney Bowes Group 1 Software and Pitney Bowes MapInfo business units, acquired separately, will become a single software company. The move is effective immediately, and the businesses will merge operations over the next several months.

Mike Hickey, currently president of Pitney Bowes MapInfo, will become president of the combined entity, which is called Pitney Bowes Software. Chris Baker, who has served as president of Group 1 Software during two years of strong growth, will be transitioning into a broader innovation role within Pitney Bowes after leading Group 1 Software through a transformation that created a structure for sustained customer and shareholder value.

Contact www.pb.com

SugarCRM Unveils Sugar 5.0

SugarCRM Inc., a provider of commercial open source customer relationship management (CRM) software, announced the beta release of Sugar 5.0. Sugar 5.0 introduces a broad range of new functionality, including capabilities that allow users to build custom modules, a new AJAX e-mail client and a state-of-the-art ‘Multi-Instance On-Demand’ architecture. 

“This release allows customers to break away from the predatory lock-in of proprietary CRM vendors,” said John Roberts, CEO of SugarCRM. “Sugar 5.0 expands the proven Sugar platform with advanced CRM functionality, on-the-fly module creation, and a new On-Demand architecture to help our thousands of users become even more successful.”

Sugar 5.0 introduces innovative features across four key areas: Platform, CRM Functionality, On-Demand Architecture and Community Development. 

Contact www.sugarcrm.com

Citrix Brings Web 2.0 Applications Closer to the Enterprise with Acquisition of QuickTree

Citrix Systems, Inc. (NASDAQ: CTXS), the global leader in application delivery infrastructure, has acquired QuickTree, a small privately-held software technology provider on the forefront of addressing the key security and performance challenges of XML and web services. This move will further strengthen Citrix’s end-to-end application delivery infrastructure by enabling it to incorporate more robust XML processing capabilities across the Citrix application networking product line, which includes Citrix NetScaler, Citrix WANScaler and Citrix Access Gateway and is focused on the acceleration, optimization and secure accessibility of applications.

Enterprise application development and architecture is undergoing a rapid transformation as enterprise mash-ups emerge and user interfaces become richer with the use of AJAX (Asynchronous JavaScript and XML) and Web 2.0. At the same time, the applications themselves are getting componentized using SOA (Service-Oriented Architectures). This transformation brings increased flexibility, extensibility and standardization for application developers and end users, but also creates new challenges for IT managers charged with delivering these applications. To address these performance, security and management challenges, some IT organizations have begun deploying standalone XML appliances in the network. While these point product solutions can be useful in some situations, Citrix believes a far more scalable approach is to incorporate XML processing directly into a company’s existing application delivery infrastructure as a fully integrated feature.

Citrix will accomplish this by integrating the QuickTree technology into the AppExpert policy framework used by its application networking products to configure application-specific and user-specific policies. The new XML-fluent AppExpert capabilities will first be applied to the company’s NetScaler product line, enhancing its application traffic management, attack defense and optimization features. With an estimated 75 percent of all Internet users going through a Citrix NetScaler system on any given day, Citrix has long been the leader in application delivery infrastructure for the world’s most demanding web applications. Merging that expertise with QuickTree is a logical next step to enhance the delivery of both enterprise and consumer XML-based applications and improve the experience for end users.

“Citrix continues to research, develop and acquire leading technologies that give the company a unique position in the market, solving the complete end-to-end application delivery challenge for companies of all sizes,” said Klaus Oestermann, vice president and general manager for application networking at Citrix. “As Web 2.0 technologies for the enterprise emerge, we see the increasing need for the entire application delivery infrastructure to be more XML-fluent. With the acquisition of QuickTree’s core technology and engineering talent, Citrix is staying ahead of that trend and allowing its customers to remain on the cutting edge.”
The financial terms of the agreement were not disclosed. Effective immediately, QuickTree employees, including CEO Raghu Bathina, will join the Citrix teams in Santa Clara, CA and Bangalore, India, reporting into the Application Networking Group.

Contact www.citrix.com

Cognos to Acquire Applix

Cognos and Applix, Inc. have entered a definitive agreement for Cognos to acquire Applix. With this acquisition, Cognos expects to further extend its position as a leading independent provider of financial performance management.

The planned acquisition is a cash tender offer of $17.87 per share, which equates to approximately $339 million or $306 million net of Applix cash on hand. The transaction is subject to the receipt of regulatory approvals and other customary closing conditions. Cognos expects the acquisition to be completed in the fourth calendar quarter of 2007.
“This acquisition is a terrific strategic fit for Cognos. Applix will broaden our solution offering and provide Cognos with an innovative, 64-bit, in-memory analytics capability,” said Rob Ashe, Cognos CEO. “It will also bring into the company a very strong employee and customer base that has been committed to performance management through high-impact analytics. This is another major step forward for Cognos in delivering leading performance management solutions to finance and across operations.”

Applix will complement Cognos flagship products — Cognos 8 Planning, Cognos 8 Controller, and Cognos 8 Business Intelligence — specifically in the area of financial performance management. Applix performance analytics will give customers new and enhanced capabilities to analyze and optimize financial performance. This will include improved analysis and optimization of large, complex financial performance data; strong finance self-service capabilities such as business rules management; new solution areas including profitability analysis; and innovative technology, including Applix TM1, a patented, 64-bit, in-memory multidimensional OLAP server.

With trailing 12 months revenue of US $61.2 million and year-over-year growth of 45%, Applix is recognized as a leader in the financial analytics market. The company and its global network of partners help more than 3,000 customers worldwide manage their business analytics needs. Customers range across a broad variety of industries including insurance, financial services, banking, healthcare, pharmaceutical, telecommunications, manufacturing, consumer goods and retail. Incorporated in 1983, Applix has been publicly traded since 1994. Applix has also been recognized by numerous industry and analyst groups for being a technical and strategic leader in the marketplace, including being positioned in the Visionaries Quadrant of Gartner’s CPM Magic Quadrant.

Contact www.cognos.com
Contact www.applix.com

Atempo Secures $22 Million in Expansion Capital

Atempo, Inc., a provider of cross-platform data protection and archiving solutions, has raised $22 million in Series B funding to drive the company’s continued global expansion. New investors Intel Capital, who led the round, Steelpoint Capital Partners, and Ridgewood Capital all participated in the funding.

Atempo will use the investment capital to accelerate development of its cross-platform product suite and leverage its award-winning storage management solutions to address the backup, archiving and data storage management needs of companies that depend on the Windows, Mac, Linux, UNIX, and iSeries operating systems. Atempo’s storage management solutions, which include archiving, backup, continuous data protection and rapid restoration products, have a proven record of delivering superior performance in some of the world’s largest, most data-intensive environments. The funding will allow Atempo to build on its success with 3,000 enterprise and mid-market customers by providing tightly integrated data protection and archiving solutions to targeted strategic markets. These opportunities include government agencies, universities, research facilities, digital media and post-production companies.

“With the surging demand for preserving high-value digital assets, there are tremendous growth opportunities for Atempo, particularly among mid-market companies with data-intensive storage and backup requirements that exceed the capabilities of traditional mid-market software,” said Neal Ater, Atempo CEO. “Our software provides the right combination of ease-of-use and performance that has been proven in deployments with some of the world’s largest enterprises. This funding will help fuel product and service innovation and drive our growth in North America, Europe and Asia.”

Contact www.atempo.com

Software Business 2007
October 2-3
Santa Clara, Calif.

Join Microsoft, Wipro, SAP, LucidEra, Brainshark, Progress, Clickstream, Socialtext, Kineticsware and over more for the leading strategy and training event for software and SaaS companies. Over 50 keynotes and breakouts on SaaS, Financing, Sales, Product Development, Marketing and Executive Strategy, plus workshops & bootcamps. Register before August 31 and teams of three or more pay $595 per registration. Single registrations pay $795. Also save on workshop registration prices. Go to http://www.softwarebusinessonline.com/sb_conf07_reg.php

September 16-19 -- Dreamforce 2007, San Francisco, Calif. Contact www.salesforce.com

September 24-26 – DEMOfall07, San Diego, Calif. Contact www.demo.com

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October 2-3 – Software Business 2007, Santa Clara, Calif. Contact www.softwarebusinessonline.com Software Business Will Have an Editor At This Show

October 15-17 -- IFS World Conference 2007, Berlin, Germany. Contact www.ifsworld.com

October 16-18 -- Business Intelligence 2.0, San Diego, Calif. Contact www.sharedinsights.com

October 22-26 -- STARWEST 2007 Software Testing, Analysis & Review, Anaheim, Calif. Contact www.sqe.com/starwest

October 23-25 – EAC: Enterprise Architecture Conference, Las Vegas, Nev. Contact www.sharedinsights.com

Software Business 2007
October 2-3
Santa Clara, Calif.

Software Business 2007 will be held October 2-3 at the Hyatt Regency in Santa Clara , Calif.   The annual conference focuses on current strategic business, financial and technology issues and growth opportunities facing top executives of software companies. It is a two-day conference serving owners, chief executives, presidents, vice presidents and division or department directors of leading and fast-growing software companies located throughout North America who are conducting business domestically and worldwide.

The sixth annual conference returns to Silicon Valley for the first time in four years. It will offer speakers from leading software companies and deliver the industry's most informative sessions through four tracks of sessions. Additionally, the conference will offer full- and half-day workshops on Monday, October 1.

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