Software Business
Executive Report

May 21, 2007

Software Industry Award Nominations Are Open to Software, SaaS and Web 2.0 Companies

The nomination process for open for the 2007 Software Industry Awards. The annual awards have recognized over 50 companies in the past for industry excellence. Make your company stand out from the crowd by highlighting you excellence. This year, the awards will recognize many awards by two levels of company size to feature both proven leaders and the companies that are changing the software landscape.

Categories include:
Software Industry Leadership Excellence (Large Company)
Software Industry Leadership Excellence (Mid-Sized $25-$150 Million Revenue)
Best Partnering Program (Large Company)
Best Partnering Program (Mid-sized)
Best SaaS Company (Large Company)
Best SaaS Company (Mid-sized Company)
Best SaaS Migration By a Traditional Software Product
Best Company Acquisition
Best Company Financing
Best Marketing Initiative
Best Sales Executive
Best Market Changing Product (Large Company)
Best Market Changing Product (Mid-sized Company)

The deadline for nominations is July 13. Please submit a 100 to 500-word pitch that presents why the company is leading the software industry.  Winners will be announced in September and recognized at Software Business 2007 in Santa Clara, Calif. Oct 2-3. Send nominations to John Cargile at johnc@infowebcom.com with the subject line beginning "SIA2007:" and include full contact details for those executives and managers from the nominated company/department along with the PR person.

To see past winners go to www.softwarebusinessonline.com/SIawards2006.htm 

Nominate your Company - http://www.softwarebusinessonline.com/sb_siawards.htm

Are Data Connectivity Issues Sabotaging your Software Sales?
By Eric Egertson, Vice President of Sales, DataDirect

Here’s a scenario unfortunately all too familiar to many Independent Software Vendors: a prospective customer obtains an evaluation copy of your software — a financial management package, shall we say. The download and install operation goes along smooth as silk, but in order for your software to demonstrate its magic in a way that’s meaningful to your prospect, it needs access to that prospect’s sample business data. And it cannot.
At this point many a harried prospect may simply give up on the spot. But let’s assume you’ve reached a more persistent prospect, perhaps one that’s seen some good press about what your product can do. That person contacts your sales department, so your company opens a pre-sale technical support case. With your staff now devoting time to the issue, it becomes even more important to land the account. It may even make it onto the sales forecast. However, if your technicians fail to get the product working adequately in the prospect’s environment, the sale will not be made and the time invested will be money lost.

The deal killer in this commonly encountered scenario is not the business application itself, which may be excellent. The deal killer is middleware that connects the application to data it needs to demonstrate its excellence. Most software applications today rely on relational databases to support the storage, access, and management of information. Data connectivity components — such as ODBC and JDBC drivers and ADO.NET data providers —  are the middleware that provide the link. All communications with database back end must flow through the conduit of a data connectivity component.

While data connectivity is manifestly a technical issue, its implementation and architecture has enormous business impact on cost, product revenue potential, project delivery, and customer /satisfaction. Its significance is of particular concern to ISVs — or, at any rate, it ought to be. It is possible to considerably raise the odds that a prospect’s evaluation and the subsequent sales cycle will come off without a hitch. This is accomplished by embedding a comprehensive suite of database connectivity middleware within your software product. The best and most cost-effective approach is to use third-party technology from a reputable vendor specializing in database-independent data connectivity that supports as many databases, versions, and operating system platforms as possible.  This permits the ISV to know, without a doubt, that their prospects’ data will be accessible. 

 At this point a software developer might interject: “Cost-effective?” But all major relational database vendors provide middleware connectors to their databases for free.” True. But the use of “free” database vendor-provided connectors can carry many hidden costs. It can also sabotage your sales cycle at that highly sensitive evaluation/pilot stage.

For an ISV, it is critical to support as many databases, versions, and OS platforms as possible in order to maximize the available market and associated potential for product revenue. In other words, you want to maximize the portability of your application, so that it’s likely to fit seamlessly within any given customer’s or prospect’s IT environment. The architecture of a data connectivity solution can either simplify or else dreadfully complicate portability among databases, database versions, and platforms. Ideally, data connectivity components should share a common architecture that makes it easy to change or upgrade the underlying database infrastructure. Otherwise, managing myriad data connectivity methods, driver versions, and client library packages can involve substantial efforts in development, integration, and testing.

Vendor-provided components are designed to work with a specific version of a specific database. Yet modern organizations often operate multiple databases on multiple OS platforms, and certainly multiple versions of any given database. Merely supporting one single major database platform can introduce surprising complications. For example, if you want your product to support Oracle versions 7,8,9, and 10, you can obtain some drivers from Oracle — let’s say, a driver for the Windows platform that would support those. Theoretically, that would give you four major different versions of the database drivers for Oracle; but actually it gets worse: Oracle version 9i uses a different driver than version 9i R2.  The harsh reality is that to support Oracle, a software company will in fact need to navigate a complex matrix with more than 50 driver/database version combinations.  And that’s just for one vendor’s database. The permutations necessary for supporting several different major databases on a number of OS platforms can be mind-boggling.

It should be clear from this how using database vendor-provided drivers can cost a software vendor plenty on the development and QA side. A reputable third-party database connectivity developer can enable you to reach more customers with fully-tested database-independent solutions while maintaining a single code base. No ISV can afford to ignore several additional drawbacks that also come with using vendor-provided drivers:
Different priorities — Database vendors are in business to develop and market database engines. They ship database drivers because they must, in order to give developers a means of connecting to their databases. Data connectivity is not strategic to the core revenue stream of these vendors; the majority of their testing and QA efforts are devoted to their database engine. Such tests do not encompass the hundreds of thousands of possible user scenarios, nor are they conducted to ensure that drivers completely comply with standard connectivity specifications such as ODBC or JDBC.

Support issues — Applications based on database vendor-provided drivers are at the mercy of support and development organizations whose focus and expertise is primarily on the database itself, rather than on connectivity components. Additionally, a major database platform provider is unlikely to put any but its largest, most important clients at the top of its support priorities, slowing your response to a prospect’s connectivity issue.
Vendor lock-in — Database vendors are in business to sell more database licenses. This gives them strong incentive to impede the ability of customers to switch to another vendor’s database engine. To accomplish this, vendors may implement proprietary extensions to data connectivity standards. They may additionally build in incentives for customers to upgrade to the latest versions of the database by making their latest connectivity component work only against the current major version of the database. Finally, database vendors typically have vested interests in a given platform or standard that disinclines them to optimize alternatives. Microsoft, for example, has no compelling incentive to enhance the JDBC driver included with the SQL Server relational database, because they’d prefer that customers use .NET-based applications. As an ISV, you want to stay out of these competitive concerns. That’s why, in order to provide your market with the highest performing and most scalable database connectivity, the best approach is to rely on vendor neutral third-party providers who have no stake in the adoption of any particular platform, standard, or database.
Exposure to competition — Another factor to consider regarding the big database providers is that they don’t only provide database software. They also sell infrastructure and business productivity software. In all likelihood, they’re offering a product that directly competes with your own. If someone’s downloaded an eval copy of your financial package, for example, and that prospect turns to a database vendor for help in getting it to connect that vendor’s database, well, that’s like sending someone to a shooting range with a target on their back. Your prospect is clearly pre-qualified as someone in the market for a financial application. What are the chances your prospect will receive attentive support in getting your product to work, rather than be shanghaied with a hard sell for one of the database vendor’s own “superior” financial packages? So you want your data connectivity to be plug-and-play; failing that, you definitely want support from a third-party who isn’t interested in hijacking your sales cycle.

We’ve established, then, that using an independent third-party database connectivity vendor is the best approach to ensuring that your software application can access the widest possible range of databases. But are all third-party connectivity providers alike? The answer is no, and the differences between them must be carefully weighed. To approach plug-and-play operation, the middleware architecture should be standards-based and should reduce complexity as much as possible. Standardizing and simplifying data connectivity architecture dramatically reduces the cost and difficulty of supporting multiple back ends, and boosts the quality and performance of the solution. This is essentially a function of architectural sophistication and intimate knowledge of the underlying database engine.
Most ODBC drivers, for example, are slowed by the use of database vendor client libraries. These comprise additional software that must be installed on the same physical server as the application. Client libraries create additional steps in the connectivity process and thus reduce performance and scalability. Requiring that client libraries be installed as a prerequisite also impedes the ideal of plug-and-play operation, slowing the evaluation and/or pilot cycle, thereby slowing your flow of revenue through sales.

Wire protocol ODBC drivers use the same (officially supported) protocol used by the native database clients and thus communicate directly with the database at the network level, requiring no use of client libraries. This streamlined architecture enhances performance and scalability via reduced complexity, and also expedites the evaluation stage of your software’s sales cycle.

The deep and up-to-date knowledge of various databases required to design standards-based connectivity technology of the sort described here can only be gained through close relationships with the top database vendors and ongoing participation in major standards committees. So, when seeking a third-party database connectivity vendor, look for one that has these attributes as well as one that employs engineers, testers, customer support professionals, and development managers who are experts in data connectivity. Remember, the more quickly the evaluation and pilot phase of your sales cycle progresses, the more quickly your company will see revenue through sales.

— ### —

Eric Egertson is Vice President of North American Sales at DataDirect Technologies, a comprehensive provider of software for data connectivity to critical business applications used by thousands of enterprises including more than 300 leading ISVs. Eric can be contacted at eric.egertson@datadirect.com.

COMPANY NEWS

Partnerships With WebApps Prove Fruitful

WebApps, Inc., with a major push in Time and Labor Management, provides technology to partner companies that is proving to be quite beneficial. Pro/Data Payroll and Human Resource Solutions, a partner since July of 2005, has experienced benefits that have allowed them to better accommodate their current clients and attract new ones.
"The biggest thing we've been able to do for our customers is offer them a solution that completely meets their needs," said John Hicks, Director of Sales at Pro/Data. "Rather than having our clients just live with a solution that doesn't really fit, we're now able to give them exactly what they want using this system. We no longer have to ask a client to fit in our box because we now have the ability to make the solution fit to theirs."

Along with a powerful system, WebApps offers all of its partners marketing materials free of charge that are private labeled in order to help support the sales process. These tools include Flash movies, a Power Point presentation, and various electronic cut sheets that focus on such things as the product itself and the data center's security. Hicks points out, "The Power Point tool is very useful, even to pre-sell the solution before a demo is performed. It's nice to have something to show prospects in order to secure the demo."

The support that Pro/Data has received from WebApps has helped to make this partnership a success as well. "It's reassuring to know that such powerful back-office tools are available in order to optimize the support of our clients if need-be," said Horacio Lopez, who owns the company. "Every time we reach out to WebApps for assistance, we are pleased to find it a very pleasant experience."

"We're very happy to know our partners feel so positive about their experience working with us," said Alexandra Quintero, Business Development Manager for WebApps. "The reason our partnerships are so productive is based on satisfied partners who are experiencing real benefits for choosing to do business with WebApps."

Contact www.SaaS.com

Cognos Now! is the first offering in a new family of BI and performance management solutions from Cognos that will be offered exclusively as hardware appliances and through the Software-as-a-Service (SaaS) model.
Cognos Now! is an innovative solution that offers self-service dashboards, integrated data, analysis and reports as a prepackaged BI appliance or as a hosted service. Cognos Now! allows customers to deploy and maintain a complete, operational BI solution at a low cost, even when IT staff or resources are limited.

Based on technology from the recent Celequest acquisition, Cognos Now! is the industry’s first BI appliance, said the company. The product is also offered as Cognos Now! for Salesforce for customers who need to monitor performance against their Salesforce data. With interactive, self-service operational dashboards and real-time information monitoring, Cognos Now! allows enterprise departments and small to mid-size companies to proactively track, monitor and respond to critical data immediately. With continuously up-to-date business visibility, customers can improve the management of day-to-day organizational activities and increase operational efficiency. Cognos Now! is particularly beneficial to small and mid-market companies that often lack the IT resources and budget to install, deploy and maintain software solutions.

 “Our vision is to help our customers drive business performance and Cognos Now! is an exciting offering that will help our customers achieve even greater success,” said Diaz Nesamoney, vice president and general manager of on-demand solutions at Cognos. “Companies of all sizes need to be aware of and able to respond to changing business conditions in order to succeed. With Cognos Now!, we are able to offer robust, operational BI solutions that allow more companies to easily and cost-effectively harness the value hidden in their business data.”

Cognos Now! is available immediately as a hardware appliance or hosted service. There are three appliance editions – SMB, Standard, and Enterprise -- with different processor and memory configurations to address a range of customer performance and scale requirements.

Contact www.cognos.com

• Outstanding system availability. A goal of 99.8% availability with Intacct’s AvailabilityPlus subscription credit for missing the goal (10% subscription credit for each percentage point below the goal, up to 50% of monthly subscription fees)
• A total commitment to implementation success with a No Questions Asked 10% credit if our professional services team is late or over budget
• Rapid Response to customer support requests
• Immediate Notification of changes in our system or development plans
• Communication Excellence with regular news of our product roadmap, new releases and online training
• Accurate billing with prompt correction of statement errors

Contact www.intacct.com/Confidence

This latest version of QuickArrow’s Software as a Service (SaaS) application incorporates automatically calculated Earned Value Management (EVM) metrics to provide clients with greater visibility into project health from a cost management perspective.

“Our clients asked us for the capability to better track project status and to proactively identify and correct any cost performance issues before the project scope is affected,” said Louise K. Allen, QuickArrow Vice President of Product Strategy. She continued, “These Earned Value Management metrics do just that, giving our users the ability to objectively measure project progress, and providing even tighter control over their projects.”

This release also includes upgrades to QuickArrow’s auditing capabilities, with a Read-Only project view that allows clients to restrict access to the editing of financial data, and the ability to report on all historical Time and Expense activity through a Data Download utility. These features assist QuickArrow’s clients with SOX compliance and reporting. Additional upgrades in this release further extend QuickArrow’s technology leadership with new features and usability enhancements to their Departments, Utilities, and Configuration modules.

Contact www.quickarrow.com

Lawson Software has introduced Lawson Human Capital Management On-Demand, a Software as a Service (SaaS) solution that offers customers a monthly price and single point of contact for all aspects of managed hosting for their Lawson Human Capital Management installation. The new offering includes secure and reliable hosting services provided by IBM Hosting in its world-class certified data centers.

Lawson Human Capital Management On-Demand is designed to simplify the enterprise application ownership experience for customers. A subscription-based pricing model allows companies to pay on a per-user, per-month basis, giving customers more predictability in their Lawson investment. Guaranteed service levels, such as response times of 30 minutes or less, also provide users the highest level of support available for Lawson solutions.
In addition, the solution requires little upfront investment compared to traditional enterprise software installations, eliminating the need to acquire hardware, which helps minimize demands on customers’ IT resources and helps provide a lower total cost of ownership.

Lawson Human Capital Management On-Demand builds upon Lawson’s recently announced alliance with IBM to be the primary hosting provider for Lawson’s on-demand and hosted offerings. The new offering provides customers a single Lawson point of contact for all aspects of managed hosting for their solution, allowing users to focus on their business.

The managed solution includes Lawson’s core Human Capital Management suite, including Human Resources, Payroll, and Employee & Manager Self-Service. Strategic HR applications including Lawson Performance Management, Lawson Performance Management for Healthcare, Lawson Business Intelligence and e-Recruiting also are available as additions to the core offering.

“Lawson Human Capital Management On-Demand makes it simple for the customer,” said Larry Dunivan, vice president of Global Human Capital Management Products for Lawson. “Guaranteed service levels, clear pricing and quality standards let Lawson customers know up-front what to expect, ensuring they realize measurable returns on their investment in Lawson.”

More than 1,000 companies use Lawson Human Capital Management applications to manage talent, automate administrative HR processes and help HR staff focus on more strategic, value-added employee initiatives. Lawson Human Capital Management applications provide organizations with the information they need to maximize workforce potential, while helping HR leaders contribute to organizational excellence with applications that directly support business operations.

Contact www.lawson.com

Driving the next generation in dynamic product documentation, Astoria Software has launched Astoria On-Demand, a Software-as-a-Service (SaaS) solution for structured content management. Astoria On-Demand gives Forbes Global 2000 manufacturers a scalable solution for the rapid, low-cost creation and delivery of complex product documentation by leveraging the Darwin Information Typing Architecture (DITA) technical information standard established by OASIS.

Astoria releases Astoria On-Demand into a competitive global marketplace that is pushing manufacturers to release more products more quickly in more variations than ever before. To reconcile the inherent conflict between increasing product complexity and customer expectations for simplicity, manufacturers are revamping old-school product documentation processes. Delivering easy-to-use, relevant product documentation consistently across all customer touch points — from user manuals to on-line help and customer support information — is a critical requirement for enterprises seeking market-leading positions.

 Astoria On-Demand has been under rigorous evaluation by several Forbes 2000 companies for the last several months and is now gaining rapid adoption across a number of global manufacturing companies that are being driven to respond to increases in volume, velocity, and variability of product documentation.

 “From day one, Astoria has recognized the unique challenges global manufacturers face in documenting information for products sold in varied configurations and in different geographic regions,” said Eric Kuhnen, director of product management for Astoria Software. “With Astoria On-Demand, we’re managing mission critical content as discrete components and marrying that with the powerful benefits of DITA and a SaaS model. This will allow our customers to create a satisfying and compelling end-user experience driven by supporting documentation that is significantly more accurate and delivered far more quickly and much more cost-effectively than ever before.”

Contact www.astoriasoftware.com

Sage Software Small Business Division has increased their online demo services provided by Runaware. The Small Business Division, a subsidiary of The Sage Group plc, is a leading supplier of accounting and business management software solutions and related products and services for small and mid-sized businesses. Having seen the value TestDrive demonstrations have provided their customers since 2002, Sage Software Small Business Division has increased the number of applications offered on TestDrive as well as utilizing the service’s lead capture system.
For the first time, Sage Software will consolidate its lead capture process for its four core product lines, Peachtree, Timeslips, ACT! and Simply Accounting using the TestDrive platform. TestDrive will now be the main entry point for customers wishing to try any of these diverse applications. The TestDrive lead capture tool will feed all lead data to Sage CRM, providing the sales force with immediate access to prospects showing an interest in their software.
“We are pleased to have Sage Software’s Small Business Division offer its online demonstrations through TestDrive. The fact that they have increased the number of applications being offered and are utilizing the TestDrive lead capture system further proves that TestDrive can provide value on many levels and the many facets of the service can work together to make a great experience for the end-user and Software Publisher,” commented Tim Keyes, COO for Runaware.

To see TestDrive demos for these products, please visit www.peachtree.com, www.simplyaccounting.com, www.timeslips.com and www.act.com.

Contact www.sagesoftware.com

Layered Technologies, Inc., a leading provider of next generation, self-managed, dedicated server products and services has been chosen by mobileStorm Inc. to enable its marketing focused Software as a Service (SaaS) offerings. Layered Technologies' The GridLayer Virtual Private Datacenters will remove the heavy lifting of system administration, networking, and load balancing techniques inherent in running mobileStorm's high volume computing environment. This will help facilitate the sending of millions of emails and other electronic messages. It is SaaS simplified - utility computing where starting and scaling online services happen without owning infrastructure and the innovation of rich Web applications can evolve fluidly.

"We are focused at enabling companies like mobileStorm to use The GridLayer utility computing to operate and scale applications without the labor or infrastructure," said Todd Abrams CEO, Layered Technologies. "The TGL Virtual Private Datacenters offer complete control of Internet applications, providing users with unprecedented visibility into all aspects of their infrastructure.

The GridLayer allows first time SaaS and Web 2.0 companies the way to scale to profitability without requiring large investments in infrastructure and IT operations. They can focus on creating innovative functionality without technological limits. This is the core revolutionary advance! The GridLayer Virtual Private Datacenters allows companies to build new SaaS and Web 2.0 applications.

Contact www.mobilestorm.com

 Contact www.layeredtech.com

Saugatuck Technology founder and CEO Bill McNee will present highlights from Saugatuck's leading-edge research and analysis on software-as-a-service trends at SLAM 2007 in Denver, Colorado.

On June 7th, McNee will kick-off day two of the conference with a special keynote titled "The Bottom Line on SaaS" - summarizing research from Saugatuck's recently published 35-page research report titled "Three Waves of Change: SaaS Beyond the Tipping Point."

Key highlights from the research include:

• Twenty-six percent of companies now have at least one SaaS application installed, up from 11 percent at the beginning of 2006. By year-end 2007, Saugatuck forecasts that SaaS adoption will grow to forty-seven percent, and by 2010, to over 65 percent. Meanwhile, SaaS usage within mid-size and large enterprises will more than double by 2010 - averaging more than 7 SaaS solutions in production.
• While a few technology "master brands" with established distribution channels will thrive in SaaS markets (e.g., Salesforce.com, IBM, Microsoft), the real long-term winners will be dominant business brands (e.g., telcos, banks, or master brands such as FedEx) that partner with leading SaaS Integration Platform (SIP) providers
• Reducing and managing software costs remain important attractions for SaaS, but users are focusing much more on Service Levels, Integration with Data and Workflow, and intra- and inter-company collaboration
• Hybrid application architectures are emerging - SaaS is increasingly linked to on-premise data, applications and processes through Web Services-based Integration APIs
• SaaS is already expanding its reach into a variety of business services as traditional BPO providers struggle to rationalize their one-to-one outsourcing models, reduce costs and bring greater process efficiency to their clients

Saugatuck Technology Inc. provides research-based consulting and subscription research services to senior executives, information technology vendors, and investors, combining strategy development, business planning, and market intelligence with first-hand research of executive technology buyer trends.

Since 2002, Saugatuck has performed a series of user executive and vendor executive research programs, including web-based surveys, telephone interviews, and briefings, on the most disruptive and influential IT developments in the marketplace, including: The IT Utility, Services-Oriented Architectures, Software-as-a-Service, and Open Source. In addition, Saugatuck annually surveys more than 500 business and IT executives as part of its annual user C-Team and IT Insights and Trends research program.

Contact www.saugatuck.com

SLAM 2007 will focus on sales strategies, licensing technologies, partnering, growth opportunities, and marketing issues facing executives and managers of software companies.  The conference is organized by Software Business magazine and produced by Webcom Communications Corp., the magazine's publisher.
For more information on this two-day conference and to view the current program, please visit the web site at: http://www.softwarebusinessonline.com/slam_conf2007_index.htm.

Contact www.runaware.com

May 31- June 1 -- SIIA OnDemand Europe, Amsterdam, The Netherlands. Contact www.siia.net

June 4-6 – Gartner IT & Software Asset Management Summit, Nashville, Tenn. Contact www.gartner.com

June 4-6 – Gartner Security Summit, Washington, DC. Contact www.gartner.com

June 6-7 – SLAM 2007 – Sales, Licensing, Alliances & Marketing for Software Companies, Denver, Colo. Contact www.softwarebusinessonline.com Software Business Will Have an Editor At This Show

June 9-12 – Distributed Object Computing for Real-time and Embedded Computing, Washington, DC. Contact www.omg.org

June 10-14 – IBM Rational Software Development Conference – Americas 2007, Orlando, Fla. Contact www.ibm.com/rational/rsdc

June 18-21 – Better Software Conference, Las Vegas, Nev. Contact www.sque.com

June 18-21 – Enterprise 2.0, Boston, Mass. Contact www.enterprise2conf.com

June 19 – Virtualization 2.0, San Francisco, Calif. Contact www.idc.com

June 20-21 – New York Venture Summit, New York, NY. Contact www.vcsummit.com

June 21 -- Growth and Exit Strategies for Software & IT Companies, Santa Clara, Calif. Contact www.worldfinancialsymposiums.com

June 24-26 – Consulting World, Lake Buena Vista, Fla. Contact www.amanet.org

June 27-28 – The Business Intelligence Conference, Chicago, Ill. Contact www.conference-board.com

SLAM 2007: Sales, Licensing, Alliances & Marketing for Software Companies
June 6-7
Hyatt Regency Tech Center in Denver, Colorado.

The third annual conference focuses successful business development models, sales methodologies, licensing technologies, partnering, customer relationship management, growth opportunities, and marketing issues facing software companies. Attendees are vice presidents, directors, product managers and personnel at independent software vendors.

SLAM 2007 will offer visionary keynotes from executives at the software companies shaping the industry and in-depth breakout session will offer insight from the top sales consultants who work for software companies. The program is unmatched in delivering the tools and processes to reach quarterly and annual targets. This year's conference will have added emphasis on New Market Opportunities, Partnership Programs, Software as a Service Evolution, and Future Industry Trends.  

CommunicAsia2007

CommunicAsia2007 (The 18th International Communications and Information Technology Exhibition & Conference) is where the business of technology comes to life. The global event showcases a convergence of the latest digital technologies across mobile networks and applications, network infrastructure and satellite communications. Addressing the future of technology, the exhibition and conference provide opportunities for industry networking, a platform for business deals and a meeting of minds for thought leaders.

EnterpriseIT2007

Where IT means business, EnterpriseIT2007 addresses the technology needs of the smart enterprise. Showcasing the latest applications for vertical industries such as financial services, government, healthcare, education, transportation and logistics, the event provides a meeting point between solution providers and buyers from the region.

World Financial Symposiums (WFS) is an international organization dedicated to educating technology leaders. It organizes and promotes forums for CEOs, CFOs, corporate investors and other deal participants for the software and IT industries, with the intent to educate and encourage deal flow among industry participants. A true symposium, WFS brings together elements of the financial and partnering community, allowing for the exchange of innovative and effective approaches and methods being used in successful corporate growth plans today. The 5th Annual Growth & Exit Strategies for Software & IT Companies will be held in San Jose, CA, June 21, 2007. Featuring a topical agenda and world-class presenters, the conference provides an outstanding opportunity to learn about creating wealth and accelerating growth.

Software Business 2007
October 2-3
Santa Clara, Calif.

Software Business 2007 will be held October 2-3 at the Hyatt Regency in Santa Clara , Calif.   The annual conference focuses on current strategic business, financial and technology issues and growth opportunities facing top executives of software companies. It is a two-day conference serving owners, chief executives, presidents, vice presidents and division or department directors of leading and fast-growing software companies located throughout North America who are conducting business domestically and worldwide.

The sixth annual conference returns to Silicon Valley for the first time in four years. It will offer speakers from leading software companies and deliver the industry's most informative sessions through four tracks of sessions. Additionally, the conference will offer full- and half-day workshops on Monday, October 1.

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