SaaS 2G and SLAM 2009 is a two-day conference focused on developing, managing, and expanding software as a service strategies and the successful business development models, sales strategies, licensing technologies, partnering, channel development, growth opportunities and marketing issues facing software companies. The SaaS 2G (second generation) track is designed for software companies that are looking to improve and expand their SaaS operations, providing in-depth topics and strategies. The SLAM (Sales, Licensing, Alliances & Marketing) track will provide insights and plans for action increases business and revenue.

The conference will focus on increasing SaaS adoption, capabilities and revenue as well as successful business development models, sales strategies, licensing technologies, partnering, channel development, growth opportunities, and marketing issues facing software companies. The sessions are designed to help grow and improve your company's revenues, opportunities, profits and operations.

Attendee Profile:
• Chairmen, CEO's, Presidents and Owners of SaaS Companies
• CEOs of Vertical Software Companies
• CFO's, Accounting Team Members and Financial Advisors
• Product Managers
• Directors of Licensing
• Venture Capitalists
• Integration Professionals
• Product Managers for ISVs
• Alliance and Channel Managers
• Sales Team Managers
• Marketing Communications Team Members

Key Subject Areas:
• Software as a Service Models
• Raising Capital
• Managing Subscriptions and Licenses
• Market Analysis and Benchmarking of SaaS Companies
• Valuation of SaaS Sales and Exit Strategies
• Case Studies of Leading and Emerging SaaS Vendors
• Pricing, Licensing and Sales Programs
• Marketing and Branding
• Partnering and Alliance Programs
• Product & Service Development
• Distribution, Customer Service and Support
• Market Outlooks and Opportunities
• Technology Development and Applications
• International Product Strategies
• Revenue Recognition
• Tax and Accounting Practices
• Sales Compensation Models
• Operations Financial Management

Benefits of Attending:
• Learn first-hand the latest strategies for success in the software business from top execs, pros and analysts.
• Network with key executives and managers from leading SaaS and software companies engaged in a variety of markets.
• Learn exciting new marketing and sales strategies for SaaS and software companies.
• Find out the best revenue models for licensing, services, E-business and online sales of your software offerings.
• Hear about hot new markets and growth opportunities for SaaS and software companies.
• Grow your company through Channel Market Development
• Learn new ways to build your franchise - and protect it.