The Software Business 2009 Conference:
Strategies for C-Level Executives of Mid-Sized Software & SaaS Companies
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Software Business 2009 will focus on current strategic business, financial and technology issues and growth opportunities facing executives and managers of leading software and SaaS companies.

This two day conference, September 29-30 in San Diego, serves owners, chief executives, presidents, vice presidents and division directors or department managers of leading and fast-growing software and SaaS companies, located throughout North America, who are conducting business domestically and worldwide.

ISV executives and managers are coming to Software Business 2009 to learn from the best of breed companies, network with partners and develop their strategy and processes to grow in today's software market. Make your plans today to join mid-sized and small software and SaaS companies at the premier event for the software industry.

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Presentation topics include market trends & opportunities, financing and licensing to software marketing, globalization and technology developments. The event will be organized to provide numerous opportunities for networking including refreshment and networking breaks, discussion sessions, daily luncheons and cocktail reception.

Benefits of Attending:

  • Learn first-hand the latest strategies for success in the software business from top execs, pros and analysts.
  • Gain authoritative insight from top financial analysts and investment bankers on software company M&A activity, company financings and Valuations in today's capital markets.
  • Find out how to turn the latest technology developments into new business and improved performance for your company.
  • Network with key executives and managers from leading software companies engaged in a variety of markets.
  • Learn exciting new marketing and sales strategies for software and SaaS companies.
  • Find out the best revenue models for licensing, services, E-business and online sales of your software offerings.
  • Hear about hot new markets and growth opportunities for software and SaaS companies.
  • Learn new ways to build your franchise - and protect it.

Who Will Attend - Target Attendee Profile:

Owners, CEOs, Vice Presidents, Division or Department Directors of software and SaaS companies.

Developers and Providers of Commercial Software and SaaS Products and Services including:

  • ISVs (Independent Software Vendors)
  • Vertical Market Application Developers and Providers serving all industries and markets
  • Development Tools software companies
  • Internet, Network and Embedded Systems software companies
  • Platform and Operating System software providers
  • Content, Entertainment and Games software providers
  • Value-Added Resellers, Integration software companies and ASPs

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