Channel Sales Cycle Workshop
April 2, 2008 – 1pm – 5pm
Free to SLAM 2008 and SaaS Economics attendees – Pre-Registration is Required

The software industry seems to be in a perpetual stage of change. New distribution methods, SaaS, licensing, managed services, recurring revenue streams, and the increased focus on the SMB marketplace have created havoc and opportunities for software vendors. This leads to two big questions:  
1. What is the role of the IT Channel in this new paradigm?
2. How can software vendors effectively leverage the Channel?

Attendees will benefit by learning about:  

• How the channel is structured including its primary strengths and weaknesses.
• How to successfully work with the channel.
• The importance of developing complete end-to-end channel sales procedures.
• How to develop strong brand awareness/preference in a rapidly changing product focused industry.

Under Robert Cohen’s leadership, mar.com has become an international IT channel marketing company that has developed and implemented strategic go-to-market programs for 350 IT companies.

To Register click here.