This interactive workshop takes you through the strengths and weaknesses as well as the myths and realities of the Channel. Focusing on what you need to do to leverage the Channel's relationships, technical expertise and passion to dramatically grow your sales, takeaways include:
• Straight facts on what the Channel can and cannot do for you
• Profiling: why, where to start, how to use
• Grass roots methods to inexpensively test the channel
• Where and why the Channel is effective
• Tools to help you recruit, engage, enable and collaborate with Channel members
• Invitation to join the ChannelLine Advisory Council, where together we are making the Channel more profitable for all of us