Software Business 2007 Final Program With Times

(click on session for full description)

October 2

7-8 Registration and Continental Breakfast

8-8:15 Opening Remarks -- John Cargile, Managing Director, Software Business

8:15-8:45 Opening Keynote: Challenges and Opportunities for Software Companies - A Licensing and Protection Vision -- Thomas Lindeman, Group Product Manager Software Licensing & Protection Services, Microsoft

8:55-9:25 Keynote: Targeting “The Long Tail”: a Strategy for Software Partner Ecosystems -- Colleen Smith, VP of Software as a Service Programs, Progress Software

9:30-10 Keynote: Evolution of Software-as-a-Service Ecosystems -- Anshu Sharma, Senior Manager, Oracle SaaS Program Office

10-10:45 Morning Networking Break in Exhibit Hall

10:45-11:15 General Session: Global Demand For Human Productivity Impacts Software Companies -- Vladimir L Pavlov, Chairman and Chief Strategy Officer of the International Software and Productivity Engineering Institute

10:45-11:15 General Session: The Growth and Development of Online Backup Services -- Chris Schin, Director of Product Management, Symantec

11:25-11:55 Breakout Sessions

Executive Strategy Track: Building Your Management Team: The 20 Skill Sets Needed to Achieve Rapid Growth – Bob Norton, President, C-Level Enterprises

Sales Track: Accelerating Sales by Focusing on Value -- Michael Nick, President, ROI4Sales

Software and Services Track: Making Money as SaaS -- Gary Ramsey, COO, LeCayla Technologies

Executive Strategy Track: Creating the Horizontal Vertical – How to Build Your Business Around Your Customers -- John Walles, Vice President of Business Development, DecisionOne

11:55-1:00 Lunch

1-1:30 Breakout Sessions

Executive Strategy Track: Blasting Through Growth Chokepoints: How to Avoid The Deadly Growth Plateaus Brought On, Surprisingly, By Your Own Success – Brian Turchin, President, Cape Horn Strategies

Sales Track: Partnering With VARs the Right Way -- Robert Cohen, President and Business Editor, Integrated mar.com

Software and Services Track: SaaS v. Traditional Enterprise Software: Building a Sustainable Model and Taking It to Market – panel led by Tim McAdam, General Partner, Trinity Ventures

Marketing Track: Wikis in the Workplace: How Mass Collaboration Changes Everything -- Jeff Brainard, Director of Marketing, Socialtext

1:40-2:10 Breakout Sessions

Executive Strategy Track: SaaS -- The Threat From Within: How Cannibalization is Creating a Civil War with Large Enterprise Software Vendors -- Ken Rudin, CEO and Founder, LucidEra

Financial Track: Knowing When and How to Approach VCs and Private Equity Firms – Javier Rojas, Managing Director, Kennet Partners

Product Development Track: Increase Customer Satisfaction With Remote Support Software -- Andre Angel, President and CEO, NTRGlobal North America

Marketing Track: Changing Marketing Strategy Issues – How the Software Business is Getting Crazier -- Guy Smith Principal, Silicon Strategies Marketing

2:20-2:50 Breakout Sessions

Executive Strategy Track: Next Generation Partner Opportunity Management -- Shinya Akamine, CEO, BLUEROADS

Product Development Track: Agile Enterprise Rollout—The Greening of the Software Industry – Ryan Martens, CTO, Rally Software

Software and Services Track: Establishing and Growing a Successful SaaS Business-- Joe Gustafson, Founder and CEO, Brainshark

Marketing Track: Relationship Marketing 2.0: The Demand Creation Model to Align Marketing Strategy with Sales Execution in the On Demand World -- Henry Bruce, President, The Rock Annand Group

3-3:30 Afternoon Networking Break in Exhibit Hall

3:30-4 Breakout Sessions

Financial Track: Business Strategies: Acquiring to Become an Industry Leader -- Robert Farrell, CEO, Metastorm

Software and Services Track: Software As a Service Opportunities and Pitfalls -- Merrill R. (Rick) Chapman, Managing Editor and Publisher, Softletter

Marketing Track: Leveraging the Power of Viral Marketing: the Hottest Marketing Initiative on the Planet -- Bob Conlin, Chief Marketing Officer, Centive

4:10-4:40 Breakout Sessions

Executive Strategy Track: Successful Corporate Repositioning:  Staying Relevant in a Changing Marketplace, and Ahead of Your Competition -- Mark Buczynski, Vice President/Marketing, BitArmor Systems

Financial Track: Turning Compliance Into A Competitive Weapon: Best Practices in Turning Legislative Pain into Profitable Gain -- Louis Columbus, Partner, Enterprise Compliance & Quality Management Practice, Cincom Systems

Sales Track: Rationalizing Traditional Software Pricing to Software as a Service (SaaS) -- Drew Wright, Co-founder, Technology Finance Partners

Marketing Track: Upgrading Enterprise Email Systems to Increase Efficiency, Boost Revenue and Streamline Business Processes -- Kelly Wanser, CEO, ColdSpark

4:50-5:20 Breakout Sessions

Financial Track: Where’s the Money and How to Get It –- VC Panel includes: Tim McAdam, General Partner, Trinity Ventures; Javier Roajs, Managing Director, Kennet Partners; Dean Riskas, President, TriplePoint Capital; Rod Werner, Senior Vice President, Venture Capital Group, Technology and Life Sciences Division, Comerica Bank; moderated by Mark Jenson, Partner & National Director, Venture Capital Services, Deloitte & Touche LLP

Sales Track: How to Escape the Price-Driven Sale -- Matt McDarby , Senior Client Executive and Team Leader, Huthwaite

Marketing Track: Increase Profits via Effective User Adoption:  3 Critical Decisions facing Software Executives attempting to compete via Effective Usage -- Chris Dowse, CEO, Neochange

5:20-7 Evening Reception in Exhibit Hall

 

October 3

8-8:30 Keynote: Hacker-Resistant Software for Today’s Flat World -- Kevin Morgan, VP Engineering, Arxan Technologies, Inc.

8:35-9:05 Keynote: Software-As-A-Service: Challenges and Solutions -- Theodore Forbath, Chief Strategist Software Development, Wipro Technologies

9:10-9:40 Keynote: Dynamics of IS and Business Innovation Today -- Grant Bodley, VP, High Tech Sector, SAP and Calvin Do, Vice President and CIO, EFI

9:45-10:35 Networking Break in the Exhibit Hall

10:35-11:05 General Session: The Web 2.0 Shift: Reshaping Collaboration & Enterprise Software -- Ross Mayfield, CEO & Founder, Socialtext

10:35-11:05 General Session: Preparing for the New Game of Competition -- John Ciacchella, Principal, Deloitte Consulting LLP

11:15-11:45 Breakout Sessions

Executive Strategy Track: Survival Through Simplifying Customer Relationships -- Cris Wendt, Principal Consultant, Macrovision

Financial Track: 2007-2008 Software M&A Outlook -- Ward Carter, President, Corum Group

Product Development Track: Software Instrumentation: How to Develop Smarter Products with Built-in Customer Intelligence -- Cameron Turner, CEO, ClickStream Technologies

Marketing Track: Accelerate Through the Software “J-Curve" -- Microsoft Ecosystem Dynamics -- Richard Barnett, Founder and Chief Marketing Officer, Kineticsware

11:45-12:50 Lunch

1-1:30 Breakout Sessions

Executive Strategy Track: Building a Successful Network of Global Partners -- John P. Joseph, Vice President of Corporate Marketing, Envox

Sales Track: Building a Sales Value Chain: Lean Sales and Marketing Principles for Technology Companies -- Eric Nies, Director of Venture Partner Programs, Cincom Systems

Product Development Track: Developing Absurdly Ideal Software -- Rick Chin, Director of Product and Marketing Innovation, SolidWorks Corporation

1:40-2:10 Breakout Sessions

Financial Track: Extreme Revenue Recognition – Beyond the Spreadsheets –- Dr. Richard Moore, Director of Revenue Solution, Softrax Corporation

Product Development Track: Reclaimin Visibility and Control: Making Offshore Development Work -- Greg Burnell, Co-founder, Chairman and CEO of 6th Sense Analytics, Inc

Software and Services Track: SaaS Application Delivery Acceleration -- Mark Heslop, Senior Product Marketing Manager for Electronic Software Delivery, Akamai Technologies

2:20-2:50 Breakout Sessions

Sales Track: Increasing Revenue and Profitability with the Right Software Licensing Model -- Dick Andersen, Vice President of Marketing, TotalView Technologies

Product Development Track: Leveraging the Mobile Platform to Expand your Business and Create a New Revenue Channel -- Joseph Verschueren, Co-founder/CEO, Formotus

3-3:30 Breakout Sessions

Executive Strategy Track: Accelerating Business Performance Management (BPM) Through On-Demand Analytics -- Michael MacDonald, CEO, Visual Mining

Marketing Track: The DNA of Technology Leaders: Understanding the Paradox of Technology Marketing -- Phil Myers, President, Pragmatic Marketing 

3:40-4:10 Breakout Sessions

Executive Strategy Track: Strategic Alliances for Small and Mid-Sized Firms:  Beyond “Barney,” to Real Results -- Marc Kalman, Chief Executive Officer, eZCom Software and Robert Greenberg, Executive Vice President, Master System

Product Development Track: The Business Case for High-Performance Database Connectivity -- Eric Egertson, Vice President of North American Sales, DataDirect

4:20-4:50 Breakout Sessions

Financial Track: How to Develop a Successful Exit Strategy -- Shelia Ennis, Principal, McNamee Lawrence & Co.

Marketing Track: ROI and Online Marketing: Keys to Success -- Scott Alperin, TechTracker Media

4:50 Conference Concludes

 

Software Business 2007 Bootcamp and Workshop Schedule

Oct. 1

8:30-12 Writing Effective Sales Proposals Workshop -– Bob Kantin, SalesProposals.com

10-5 Agile Product Development Workshop –- Luke Holman, Enthiosys

10:30-5 Channel Sales Cycle Workshop -– Robert Cohen, Integrated mar.com

1-5 Web Globalization Retooled Workshop –- Ben Sargent, Common Sense Advisory

1-5 ROI Selling Workshop – Michael Nick, ROI 4 Sales

Oct. 3

2:30-5:30 Selling Up, Selling Out –- Ward Carter, Corum Group

Oct. 3 and 4

1-5 and 9-5 –- CEO Bootcamp: Advance Entrepreneurship Strategies and The CEO Toolbox For Growth – Bob Norton, C-Level Enterprises

1-5 and 9-5 – SaaS Bootcamp: Softletter’s Marketing and Selling SaaS – Rick Chapman, Softletter and other speakers

Oct. 4

9-3 CFO Bootcamp: Critical Issues in Software Revenue Recognition – Ashwinpaul (Tony) Sondhi, A.C. Sondhi and Assoc.. LLC

 

View the program from Software Business 2006 here