Software Business is focused exclusively on the software industry and provides industry leaders with twice monthly eNewsletters, an information packed website and two well attended conferences. Readers and attendees are top executives and managers of companies that provide software-based products and services including packaged software, customized software, and information technology products and services that are based on proprietary software code.

Types of companies include:

• Major software product companies such as Microsoft, IBM, Oracle, SAP, Adobe, Autodesk.
• Independent Software Vendor (ISV), Application, Enterprise, and Vertical Market software companies.
• Web Services and Application Service Provider (ASP) software-as-service companies.
• IT, Internet and E-Commerce companies whose core product or service is based on proprietary software code such as Amazon.com, eBay, SalesForce.com, Travelocity, Expedia.
• System software companies providing operating and embedded systems as software products such as Red Hat, Wind River.
• Software business units of computer, electronic and industrial companies with significant software product lines such as Hewlett-Packard, Sun Microsystems, Fujitsu, Siemens, Hitachi, GE and ABB.
• Development Tool and Software Component companies.
• Entertainment, Information and Education software companies.

Editorial, eNewsletter and website content includes news and feature articles covering all aspects of business and technology for software and IT companies including industry news, market trends, strategy, finance, sales & marketing, customer support, development and distribution.