|
|
| Conference Update |
|
Software Business 2009 has announced its preliminary presentation line-up for its eighth annual, industry leading conference. Software Business 2009 is designed specifically for executives and managers of ISVs, software and SaaS companies.
Presentations will explore market trends & growth opportunities, financing and licensing strategies, developments in SaaS, mobile applications and virtualization, as well as sales and marketing strategies.
 Join the Software Business 2009 Facebook site.
|
| Upcoming Webinar |
How To Build Products That Customers Want To Buy
Presented by Alyssa Dver, Mint Green Marketing
More than ever, companies today cannot afford to make mistakes while developing, launching and supporting their products. The cost of developing the wrong product means a huge waste of resources, time and opportunity. This can destroy companies and careers. Yet many companies continue to build products that are driven by internal stakeholders rather than market drivers. This is, at best, a risky recipe.
Read more and register...
|
| Featured Articles |
 The Enterprise Software Illusion
Joe Ruck, CEO
BoardVantage
It is no secret that the traditional enterprise software business is undergoing fundamental changes. In the past couple of years, we have witnessed a wave of acquisitions; on the high end of the food chain we’ve seen industry giants gobbling up some very large rivals, including the hostile take-over of PeopleSoft and Siebel by Oracle and the friendlier buy-outs of Cognos and Business Objects by IBM and SAP respectively. In the midrange, there have also been numerous acquisitions including Web Methods and Hyperion. Many remaining independent players have seen their stock prices stagnate and virtually none have fully recovered from the bursting of the tech bubble. In the startup scene there is a dearth of promising enterprise software as most VCs avoid the on-premise software model and are throwing their weight behind SaaS. What’s going on here? Although every industry has its ups and downs, customers should be asking if enterprise software vendors will give them a good return on their investment. Read the Article
|
|
 Software Attacks and How to Defend Against Them
Oren Bear, Senior Security Specialist, Software Rights Management, Aladdin Knowledge Systems
In Part One of this article published last month, I discussed hardware-based protection keys (dongles), explained the main types of attacks crackers employ against this form of protection, and suggested countermeasures. In this companion article, I will discuss software-based keys (sometimes referred to as software- or product-activation solutions), the ways they differ from hardware-based solutions, and what ISV’s need to take into consideration when implementing such keys as part of their software protection scheme. Read the Article |
|
|
|
|
